Transcript What images would capture your attention?

What images would capture
your attention?
Beautiful People,
Scary Images,
You Decide
Visual Persuasion
That Causes an Emotional Response
Youth Attends Community Education
Information provided to
the public by a group or
organization. The goal is
to induce the reader to
agree with the issuer’s
point of view.
Propaganda is a Tool of Persuasion
To Persuade
To induce a target audience to
undertake a course of action (or
to embrace a point of view)
through argument, reasoning or
entreaty.
How did the propaganda reach the masses?
Radio, newspaper, magazines, and posters
Terms to Know
Basic Message: The base message that the advertiser is trying to say.
Visual Message: Objects, word, and pictures that the advertiser uses to
get your attention .
7 Common Devices
Used With Propaganda
•Name calling.
•Glittering generalities.
•The device of transfer.
•The device of the testimonial.
•The device of plain folk.
•Card stacking.
•The band wagon device.
Propaganda can be as blatant
as a swastika or as subtle as a
humorous joke. Its persuasive
techniques are regularly
applied by politicians,
advertisers, journalists, radio
personalities, and others who
are interested in influencing
how humans behave
Propagandistic messages can
be used to accomplish
positive social ends, as in
campaigns to reduce drunk
driving, to win elections, and
cause people to hate others.
Using Fear
Uncertainty and
the fear of the
worst can
influence people
into action to
protect their
own.
Persuading the Children
"Youth Serves the Führer. All 10year-olds into the Hitler Youth. "
Membership in the Hitler Youth
was mandatory in 1936
The Poisonous Mushroom
by Julius Streicher. This
children’s book was often
taught in schools.
Diminishing the Soul
"The Eternal Jew."
"The Jew: The inciter of war, the
prolonger of war."
“The Seed of Peace
Not Dragons Teeth”
The angel in the
background suggests
that German
greatness is a positive
thing and not a
threat. This imagery
is quite deliberate
and is based on a
parable in the bible of
a man sowing seeds,
which suggests a link
between Hitler and
God.
Loyalty
Caption:
“The sword will not be
sheathed. The Stürmer
stands as ever In battle
for the people and the
fatherland.
It fights the Jews
because it loves the
people. “
November 1935
Newspaper Cartoons
The cartoon shows a
photograph of a Jew
captioned "Satan."
Streicher regularly used
the old religious
argument that the Jews
were in league with the
Devil.
Now it is Your Turn!
Create your own
Persuasive Poster on
the following topic:
The Arts could be cut from the
school budget, design a
poster to “SAVE THE ARTS”
What if the only classes in
school were the core classes
only, and there were no
more art, music or other
elective choices? Where
would you learn how to be
more creative?
IMAGINE SCHOOL WITHOUT ART
AND MUSIC.
REQUIREMENTS
•Design a poster that promotes the Visual Arts.
•The target audience is the school board and legislators.
• Use at least two of the persuasive devices mentioned.
•Use color and images that have an impact on the viewer.
•Use any media you would like, but it MUST BE IN COLOUR.
•The size must 11x17 in size.
Grading Criteria
• Your grade will be determined by the overall design and
whether you have met all the criteria listed in the rubric.
• There is evidence that you used the persuasive device to
capture the attention of your audience.
•You demonstrated a mastery of suggestion by your word
choices or other alliteration devices.
•Evidence in effort, forethought and planning.
•Total mark will be out of 50 marks