Transcript Propaganda - cloudfront.net

Mrs. Snyder
English 9
February 3, 2014

Propaganda is information, ideas, or rumors
deliberately spread widely to help or hurt a
person, group, movement, institution, or
nation.

Napoleon Bonaparte (1813):
This portrait was designed to
inspire loyalty and intimidate
critics at a time when the
Emperor’s power was declining
and France was besieged on all
sides.
It was originally hung in the
Council Hall of Montpellier but
less than a year later, with
Napoleon defeated, the painting
was removed and returned to the
artist with the bill unpaid.

Crush The Germans (1915):
This poster from World War I
was designed to encourage
donations towards the war
effort from the British public.
The use of a five shilling piece
provided added symbolic
impact, as it features the image
of St George slaying a dragon.

Stalin Portrait (1949):
This portrait is from the book
Poetry of Georgia published
in 1949. It presents the
Russian leader exactly as he
wanted to be seen: as a
cultured, learned scholar.

Nazi Poster (WWII):
This poster was used by the
German Nazi Party to drum
up donations for youth
hostels and homes, but most
of the money was used for
weapons productions and
war costs.
Propaganda can be found in most types of media
and literature, including:
 Newspapers and magazines
 Television and movies
 Advertisements
 Websites and blogs
An enthusiastic or
energetic statement
presented as a fact,
although it is not
necessarily true.
Example: Obama
“HOPE” Poster

An appeal to people to
follow the crowd; to
join in an activity
because others are
doing it, too.
Example: McDonald’s
Advertising

Presenting
information that is
positive to an idea or
proposal and leaving
out information that is
not positive.
Example:
Cigarette/Alcohol
Advertisements

Tries to convince
people of an idea or
proposal by
presenting it as the
least offense option.
Example: Campaign
ads

Quotations or
endorsements which
attempt to connect a
famous or respectable
person with a
product or item.
Example: Infomercials

An everyday
person’s attempt to
convince the public
that his views reflect
those of the
common person.
Example: If I can, so can
you

The use of derogatory
language or words
that carry a negative
connotation when
describing an enemy.
Example: political attack
ads

Words that have
different positive
meaning for
individual people,
but are linked to
highly valued
concepts.
Example: Branding


In order for propaganda to be effective, it relies
on three “Modes of Persuasion” (Rhetorical
Devices).
The three modes are:



Ethos
Pathos
Logos

A Greek word, it is the basis for the English
word “ethics”, which refers to the principles of
right and wrong.

Means “emotion”; every good argument
appeals to emotions.

A Greek word, it is the basis for the English
word “logic”, which refers to reason, solid
facts, and sound information.

How does this advertisement appeal to Ethos,
Pathos, and Logos?

Please write a FOUR SENTENCE summary on
what you have learned about Propaganda and
the Three Modes of Persuasion (Rhetorical
Devices).