Transcript Mirror, Mirror on the Wall

Mirror, Mirror on
the Wall …
Olmsted Academy South
March 10, 2009
Dr. Susan R. Rose
[email protected]
About Body Image
• Body Image is:
–
–
–
–
How you view yourself
What you believe to be true about your body
How you feel about your body
How you feel IN your body
• We are not born with a body image; it is
learned.
– Our culture consistently justifies feeling
“bad” about oneself.
– Insecurity about appearance has become a
global norm.
A Positive Body Image Is
1
A clear and true perception about one’s
body and physical characteristics.
2
3
4
Appreciating and caring for your body.
Accepting others for who they are
– not their physical appearance.
Feeling comfortable and confident
in your own skin
A Negative Body Image Is
1
A distorted perception about one’s body
(shape) and physical characteristics.
2
3
4
Believing you would be better liked
if you looked different.
Believing that others are better looking and liked
more because of their physical characteristics.
Feeling uncomfortable and disgusted
in your own skin
How Body Image Is Formed
Imagination
Feelings &
Mood
Environment
Body Image
Life
Experiences
Self-Esteem
Factors to Consider
There are four main components to an individuals self-concept
of their body.
Visual
How you
see
yourself
Emotional
How your
feel about
your body
Mental
Kinesthetic
What you
believe to
be true
about your
body
How you
feel inside
of your
skin
Statistics
• 42% of 1st – 3rd grade girls want to be
thinner.
• 45% of boys and girls in grades 3 – 6 want
to be thinner.
• 81% of 10 year olds are afraid of being fat.
• The average American woman is 5’4” tall
and weighs 140 pounds.
– The average American model is 5”11” tall
and weighs 117 pounds.
– Most fashion models are thinner than 98%
of American women.
Statistics: Diets and Dollars
The diet
industry is a
MULTI-BILLION
dollar industry
with a 99%
failure rate!
25% of
American
Men and 45%
of American
Women are
on a diet on
any given
day.
$$$
The Diet
Wars
The Diet
Wars
$$$
46% of 9-11
year old are
“sometimes” or
“very often” on
diets. 82% of
their families are
“sometimes” or
“very often” on
diets.
Americans
spend over
$40 billion
on dieting
and dietrelated
products
each year.
Body Image & Disordered Eating
• Negative body image can lead to disordered
eating and/or eating disorders.
• Having a negative body image does not mean an
eating disorder exists.
• What are eating disorders?
–
–
–
–
Anorexia
Bulimia
Binge Eating Disorder
EDNOS
• Obesity and Body Image
– Overweight children/teens are most negatively
impacted by body image concerns
– Obesity issues are multi-facted
Normalcy
• Fat is common table talk
• Size discrimination is often the reason
students are bullied and directly correlated
with significantly lower self-esteem
• The inherent goal of most teenagers is to
fit in.
– Often, teens will go to extremes to feel
included.
There is
Something
Wrong with
You …
And we’ll fix
it!
If you buy
Messages
from the
Media
our product,
You will be
better!
Media Statistics
• By the time adolescents graduate from
high school, they will have spent about
15,000 hours with the media and 12,000
hours in school.
• The average 8 – 18 year old in the United
States spends almost 6 ½ hours
consuming media in a typical day.
• Marketing strategies exploit consumer’s
tendencies to distort their body images by
preying on insecurities and appearance.
• 1 out of every 3.8 commercials send some
sort of “attractiveness message”.
Computer Retouching
Katie Couric didn’t ask for this to be done!
http://www.youtube.com/watch?v=5iwaQ2zi63c&feat
ure=player_embedded : Make Me Beautiful
Other Media Techniques
Product
Placement
CoBranding
Food
Marketing
Immersive
Advertising
Contests
Media Manipulation
• Promises of “quick fixes” and “immediate
results”
• Expensive and extravagant lighting
• Body part replacement
• Using celebrities to sell a product
• Vanity sizing
• Propaganda and bombardment
• Subliminal messages
Changing the Thought Process
• We must all love our bodies – no matter
what our “faults” are!
• The important issue is health, not size!
• Your self-worth is not related to how you
look!
Focus on the Positive/Celebrate the “Good”
Take care of
your body.
You live
there!
Dr. Susan R. Rose