Transcript Products - Empresabio

Natural Cosmetics
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Presentation des produits Mishki
Exclusively made with native
Peruvian organic products
cultivated or wild harvested
by Peruvian indigenous
communities
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Presentation des produits Mishki
Story
After obtaining an MBA in Brussels, Valerie Barbier went to
Peru for two months to assist an NGO. She fell in love with the
food, country and people, and returned for a sabbatical year
in October 2004.
Mishki is the realization of a dream.
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Presentation des produits Mishki
Story
Yana Cosmetics originated in December of 2004 in Huancayo
(Peru) during a workshop on the Solanum tuberosum species,
one of the some 300 potatoes cultivated in Peru.
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Presentation des produits Mishki
Story
Inspired by the biodiversity and the potential for development
of the species, the idea of formulating and developing facial
creams based on products native to Peru emerged.
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Presentation des produits Mishki
Story
After more than 2 years of research and development, Yana
launched its first three products in May 2007: Mishki for
normal-to-oily skin with a potato base, Mishki for normal-todry skin with ungurahui oil, and Mishki for oily skin with
essential oil of muña.
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Presentation des produits Mishki
Story
Now the company is ready to launch a cleansing lotion with
potato, an exfoliating soap with ungurahui and a cleansing
water with muña.
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Presentation des produits Mishki
Story
•Alliances were created with several communities and
the San Marcos University Pharmacy School.
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Presentation des produits Mishki
Story
•Yana Cosmetic’s creams are sold under the Mishki brand,
a Quechua word that means “sweet” and implies high self
esteem.
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Presentation des produits Mishki
General objectives
•The products are all natural and both the products and their
ingredients reflect respect for the environment, one of the basic
tenets of Yana Cosmetics.
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Presentation des produits Mishki
General objectives
•To create cruelty-free products, we never use animal testing.
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Presentation des produits Mishki
General objectives
•A third tenet is sustainable development. Through this project we
are supporting the Andean and Amazon forest communities through
the use of ingredients produced directly from nature, the
employment of indigenous people for harvesting and pre-processing,
and local educational and training programs.
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Presentation des produits Mishki
Objectives for the communities
●Defense of the cultural identity of Andean and
Amazonian communities through the use of these plants
and their patents
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Presentation des produits Mishki
Objectives for the communities
●Close relationship with the different communities
through research and dialogue, direct purchase at fair
prices, feedback and producers’ pride in their
participation in this project
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Presentation des produits Mishki
Objectives for the communities
●Economic growth and reduction of poverty
●Improvement of the educational system through the
establishment of a pilot school (in the future)
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Presentation des produits Mishki
How do we work?
●Yana Cosmetics has an on-going commitment to
researching indigenous plants and communities
●Work with local organizations such as an NGO for
the potato, a foundation for ungurahui and an
association for muña
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Presentation des produits Mishki
How do we work?
●Direct purchases of plants from the producers
●100% Peruvian Products, from the raw material to
the tubes and the Pharmaceutical Laboratory (with
Good Manufacturing Practices), creating an added
value chain
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Presentation des produits Mishki
Objectives for the environment
●Respect for the environment: training the
communities on extracting wild plants in a sustainable
manner and avoiding the use of pesticides on potato
plants
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Presentation des produits Mishki
Objectives for the environment
●Effective use of the entire plant: for example, in the
case of muña, following the extraction process, use of
the essential oil of the muña and the water as well
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Presentation des produits Mishki
Products
Mishki
Normal-to-oily skin
•Moisturizing facial cream
•Antioxidants – extract of a native potato
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Presentation des produits Mishki
Products
Mishki
Normal-to-oily skin
Potato:
●From the Peruvian Highlands – 3500 m
Caina (Huanuco)
●Organic and cultivated
by 40 producers
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Presentation des produits Mishki
Products
Characteristics of the cream
Pearly cream, with a white to light
yellow color
Scent-free
Not oily
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Presentation des produits Mishki
Products
Benefits of the cream
The antioxidants present in the potato
extract help to prevent wrinkles
●Mishki Normal-to-oily skin improves the
skin
●Mishki Normal-to-oily skin
balances oily skin
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Presentation des produits Mishki
Products
Benefits of the cream
●Mishki Normal-to-oily skin helps keep
skin smoother, firmer and cleaner
●Mishki Normal-to-oily skin is effective
against discoloration due to sun exposure
and ageing
●Mishki Normal-to-oily skin
decongests
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Presentation des produits Mishki
Products
Mishki
Normal-to-dry skin
●Moisturizing facial
cream
●Contains Omega 9, 6 and 3 fatty acids and
other fatty acids from ungurahui oil -similar
to olive oil
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Presentation des produits Mishki
Products
Mishki
Normal-to-dry skin
Ungurahui: Palm tree
●Wild, organic and harvested by 3 communities
●Oil extraction process: cold-press production
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Presentation des produits Mishki
Products
Characteristics of the cream
Pearly cream, of a white to light yellow
color
The delicate smell of the cream evokes
pleasant, woody aromas
Not oily
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Presentation des produits Mishki
Products
Benefits of the cream
●Mishki Normal-to-dry skin helps to keep skin
smoother, firmer and cleaner
●Mishki Normal-to-dry skin helps prevent wrinkles
and protects the skin from environmental effects
●Mishki Normal-to-dry skin promotes
regeneration of skin cells for rapid
healing of dry or cracked skin
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Presentation des produits Mishki
Products
Benefits of the the cream
●Mishki Normal-to-dry skin moisturizes and
protects, while improving elasticity and
softness
●Mishki Normal-to-dry skin: Dermatologists
recommend this cream for patients
with allergies or eczema
●Mishki Normal-to-dry skin is absorbed
by the skin without leaving an oily film
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Presentation des produits Mishki
Products
Mishki
Oily skin
●Moisturizing facial
cream
●Antioxidants – essential oil of muña
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Presentation des produits Mishki
Products
Mishki
Oily skin
●Muña: Essential oil with
antioxidants and antibacterial
agents
Harvested wild or cultivated sustainably and
organically by the community of Puquio (20 people
involved)
●Oil extraction process: steam
Presentation des produits Mishki
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Products
Characteristics of the cream
Pearly cream, of a white to light yellow
color
The fragrance of the essential oil
provides a fresh sensation.
Not oily
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Presentation des produits Mishki
Products
Benefits of the cream
●Mishki Oily skin cares for your skin and helps
prevent wrinkles by counteracting the negative
effects of the elements
●Mishki Oily skin helps to prevent wrinkles
●Mishki Oily skin is absorbed quickly without
leaving an oily film
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Presentation des produits Mishki
Products
Benefits of the cream
●Mishki Oily skin is relaxing and promotes a
sense of wellbeing
●Mishki Oily skin can be very effective
against acne
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Presentation des produits Mishki
Trials:
Evaluation of effectiveness, suitability and tolerance
46 women between the ages of 28 and 65 years of age
(Peruvian, French, Belgian, American, Canadian and British)
54% reported that the cream penetrates very
rapidly.
31% reported that the cream
is not oily.
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Presentation des produits Mishki
Trials:
Evaluation of effectiveness, suitability and tolerance
46 women between the ages of 28 and 65 years of age
(Peruvian, French, Belgian, American, Canadian and British)
• 48% reported that their skin was smoother.
• 20% reported that their skin was more
hydrated.
• 17% reported that
their skin was firmer.
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Presentation des produits Mishki
Trials:
Evaluation of effectiveness, suitability and tolerance
From the Peruvian Association of Dermatology:
●The potato cream is effective against
discoloration due to sun exposure and ageing.
●The ungurahui cream promotes regeneration of
skin cells for rapid healing of dry or cracked
skin.
●The muña cream is very effective
against acne.
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Presentation des produits Mishki
New Products
●Cleansing lotion with potato
●Cleansing water with muña
●Exfoliating soap with ungurahui
●Mask with petals of calendula
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Presentation des produits Mishki