Transcript Online Orders Salespeople at Retail Stores Outside Sales

Ben & Jerry’s- Applying
the Marketing Functions
Product / Service Management
Product Decisions
•Ice Cream / Frozen Yogurt
•FUN packaging design!
•Different size ice cream
•Lots of flavors- just added
Chocolate Nugat Crunch
DISTRIBUTION
Grocery Stores
Catering Parties
Retail Stores/
Shops
More Distribution
Trucks deliver to stores
Small Ice Cream Truck
Vendor
Selling
Salespeople at Retail Stores
Online Orders
Outside Sales
Representative
Pricing
Promotion
Website- Online
Free Cone Day!- Give away
Marketing Information
Management
Focus Groups taste different
products
Market Research and Taste Tests