Transcript Title

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It all forms of marketing custom. Depending
on contemporary understandings of the term,
are such forms as guerilla marketing, viral,
trendsetting as well as those forms of internet
marketing and buzz marketing, email
marketing, game marketing, including
advertising on public transportation (taxi, bus,
trams, subway), bus stops, the outdoor and
indoor (eg. advertising, in places advertising
in gyms, schools).
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Ambient media is a custom, one-off marketing projects,
integrating areas of ATL and BTL. As soon as something
becomes permanent advertising medium ceases to be
ambient medium, and starts to be an ordinary outdoor
activities. Ambient is implemented special customer orders
for a specific product and a specific target group. It works
not only the creation of advertising, but also the form in
which it is expressed. They are generally only single
embodiments. It is a form of advertising strict context in
which the advertiser draws attention not only on the
layout, but also on the whole context to place ads.
Ambient marketing is characterized by the use individually
or simultaneously several factors for advertising purposes.
●
Custom utilization of existing carriers such. Billboards.The use of
contextual space.Use of Interior in connection with their function,
eg. Advertising lunatics Stop Road PZU szlabanach.The interaction
with the environment.Interacting with media advertising.New
technologies, eg. Use Bluetooth to download ringtones and
wallpapers for mobile phone, exposed to a Bluetooth marketing
advertising media.
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One of the more
spectacular action,
based on the use of the
fact that the St. Patrick's
Day (very important for
all the Irish festival)
every year in the
Chicago River is dyed
green. At the bank of
the river erected a large,
green, mint shake`a
from McDonald's, which
led to the immediate
assignment by the event
on the color of the river
was just McDonald.
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https://www.youtube.
com/watch?t=4&v=L
obcqC3U6e0

https://www.youtube.
com/watch?t=95&v=
316AzLYfAzw