Transcript Chapter 13

Chapter 13
Sports and Entertainment
Legal Issues
13.2 Labor Unions
Sports and Entertainment Marketing
© Thomson/South-Western
Winning Strategies
A Perfect Match
 Sanders Morris Harris Group paid $5
million for a 50% interest in Select Sports
Group.
 The combined group offers services in:
 salary/contract negotiations
 financial planning
 This new group has the resources to expand.
 Major League Baseball clients
 National Basketball Association clients
Chapter 13
Slide 2
Sports and Entertainment Marketing
© Thomson/South-Western
Lesson 13.2
Labor Unions
Goals
 Explain the need for salary caps.
 Describe the financial and public
relations impacts that strikes may
cause to a sport.
 Discuss owner-labor relations and the
impacts of labor unions.
Chapter 13
Slide 3
Sports and Entertainment Marketing
© Thomson/South-Western
Terms
 collective bargaining
 collective bargaining agreement
 salary cap
Chapter 13
Slide 4
Sports and Entertainment Marketing
© Thomson/South-Western
ORGANIZED LABOR
 players’ associations
 the labor unions of athletes in professional
sports
 collective bargaining
 when a group of employees join together
as a single unit to negotiate with
employers
Chapter 13
Slide 5
Sports and Entertainment Marketing
© Thomson/South-Western
Bargaining Rights
 collective bargaining agreement (CBA)
 negotiated by the players’ association
 covers all league players
 includes salary ranges, contract length, and
operating rules
Chapter 13
Slide 6
Sports and Entertainment Marketing
© Thomson/South-Western
Topping the Salary
 salary cap
 a maximum amount that a team can spend
on players’ salaries
Chapter 13
Slide 7
Sports and Entertainment Marketing
© Thomson/South-Western
 How do players’ salaries influence the
financing of professional sports?
Chapter 13
Slide 8
Sports and Entertainment Marketing
© Thomson/South-Western
OWNERS VERSUS PLAYERS
 When owners and players can not
come to an agreement on contracts,
strikes can result.
 Everyone looses out during a strike.
Chapter 13
Slide 9
Sports and Entertainment Marketing
© Thomson/South-Western
Picking Up the Pieces
 Congress can design laws to control
the loss of wages by third-party victims.
Chapter 13
Slide 10
Sports and Entertainment Marketing
© Thomson/South-Western
Winning Back the Fans
 Despite assorted promotional efforts, it
is often hard to win back fans after a
strike.
Chapter 13
Slide 11
Sports and Entertainment Marketing
© Thomson/South-Western
 Why do labor conflicts hurt the promotion
of a sport?
Chapter 13
Slide 12
Sports and Entertainment Marketing
© Thomson/South-Western
LABOR RELATIONS
Soccer Success
 Major League Soccer (MLS)
 owners are considered business partners
 structure was designed to keep teams with big
audiences from dominating teams in smaller
markets
Chapter 13
Slide 13
Sports and Entertainment Marketing
© Thomson/South-Western
Getting Along
 Labor and management must
cooperate if a business is to succeed.
Chapter 13
Slide 14
Sports and Entertainment Marketing
© Thomson/South-Western
Entertainment Labor
 Unions that represent celebrities are:
 The Screen Actors Guild (SAG)
 The American Federation of Television
and Radio Artists (AFTRA)
Chapter 13
Slide 15
Sports and Entertainment Marketing
© Thomson/South-Western
 How do strikes and lockouts financially
affect a sports team?
Chapter 13
Slide 16
Sports and Entertainment Marketing
© Thomson/South-Western