Transcript The Jazz Singer

4P’s
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Sports
Marketing
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500
Entertainment
Marketing
Core
Catch all
Standards
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Blending product,
price, promotion,
and place.
What is the
marketing mix?
What a company
offers customers to
satisfy needs.
What is the product?
Ways to encourage
customers to purchase
products and increase
customer satisfaction.
What is
promotion?
The amount the customer
pays for the product.
What is price?
The creation and
maintenance of satisfying
exchange relationships.
What is marketing?
Using sports to market
products.
What is
sports marketing?
Three factors
marketers consider
to meet the goals of
addressing
customer needs
while generating
maximum profit
What are new
opportunities, gross
impression, and
timing?
Income that can be freely
spent after fixed costs.
What is discretionary
income?
Specific information
such as age ranges of
the group, martial
status, gender,
educational level and
income.
What are
demographics?
The number of times per
advertisement or game that
a product or service is
shown with a team.
What is gross
impression?
Influencing how
people choose to
spend their time and
money on
entertainment.
What is a entertainment
marketing?
Whatever people are
willing to spend their
money and spare
time viewing rather
that participating in.
What is entertainment?
The number of viewers the
program attracted.
What are ratings?
The first movie with
sound.
What is The
Jazz Singer?
The _____ continues to
evolve as a medium
(way) of distribution to
make sports and
entertainment products
available to the world.
What is the Internet?
Using advertising and other
forms of communication to
distribute information about
products, services, images,
and other ideas to receive a
desired outcome.
What is promotion?
Involves locations and
methods used to make
products available to
customers.
What is distribution?
The process of
establishing and
communication to
customers the value or
cost of goods and
services.
What is pricing?
Gathering and using
information about
customers to improve
business decision
making.
What is marketing\information
management?
Designing, developing,
maintaining, improving,
and acquiring products or
services to help meet
customers needs and
wants.
What is
product/service
management?
A company who supports a
team financially in return for
product advertisement is
called a ___________.
What is a sponsor?
True or False?
Television networks are
satisfied with the
viewership of male
viewers ages 12 - 34
What is false?
The first movie with
sound, The Jazz Singer,
premiered in this year.
What is 1927?
Direct communication with
customers, satisfying
customer needs, and
anticipating future
customer needs.
What is selling?
The first theme park to bring
animated characters to life.
What is Disneyland?
This type of marketing
creates fierce
competition among
companies and creates
confusion among the
audience
What is ambush
marketing?
Final Jeopardy
The number of viewers,
rounded up to the nearest
million, that watched the
2014 Super Bowl.
What is 112 million?