Transcript Law for Business

Sports & Entertainment
Marketing
Mr. Bernstein
Recreation Marketing
pp 19-22
February 25, 2013
Sports & Entertainment Marketing
Mr. Bernstein
Recreation Marketing
What is recreation?
Kaser & Oelkers: Renewing or rejuvenating your
body or mind with play or amusing activity
What are recreational activities?
Kaser & Oelkers: Those activities associated with
travel, tourism and amateur sports not associated
with educational institutions
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Sports & Entertainment Marketing
Mr. Bernstein
Recreation Marketing
Typically requires purchase of a combination of
products and services:
Lessons
Practice facilities
Equipment
Travel
Branded merchandise
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Sports & Entertainment Marketing
Mr. Bernstein
Professional Recreational Sports
Some professional sports entertainment attempts to
leverage the popularity of a recreational sport
Example: Pro Bowling
A marketable figure is important to professional
recreational sports
Example: Tiger Woods and golf
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Sports & Entertainment Marketing
Mr. Bernstein
Travel and Tourism Marketing
Traveling for pleasure (as opposed to business)
Vacations, Honeymoons, Conventions, Family Visits
Travel marketing is based on…
Market Research
Travel and Recreation marketing both research…
Target Markets and their Market Segments
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