Transcript PowerPoint presentation on "recreation marketing.

Recreation Marketing
Sports & Entertainment Marketing
Mrs. Wilson
What is Recreation?
• Recreation can be defined as renewing
or rejuvenating your body or mind
with play and amusing activity.
• The activities are those involved in:
– Travel
– Tourism
– Amateur sports that are not associated
with educational institutions
Participation
• Participation in recreational activities
generally requires purchase of a
combination of products and services.
• Participant must make a commitment
of time and money for lessons,
practice, equipment, and travel to a
location or facility.
A Better Image
• Pro sports marketers work to increase
interest in related recreational sports.
• For example, the Pro Bowlers
Association is working to draw
mainstream sponsors and a broader
audience by promoting a new image of
bowling.
Bowling
• Ten million league members bowl
at least once a week.
• More than 55 million people in the
US bowled at least once during
1997.
• More people bowl than any other
recreational sport.
• They also watch it on TV.
So what is the problem?
The problem is….
• Lack of a famous, young icon
• Bowling needs a marketable sports figure to
catch the attention of the public.
• For example, Tiger Woods is a worldwide
celebrity and played a key role in promoting
the game of golf with the black population in
Africa who, prior to the end of apartheid, had
been denied chances to play.
Travel & Tourism
• The World Travel & Tourism Council estimates
that, worldwide, the travel industry employs
130 million people and is the world’s largest
industry.
• Tourism is defined as traveling for pleasure
whether the travel is independent or tourbased. Includes vacations, honeymoons,
conventions, and family visits.
Niche Travel
• Recreational travel or tours
planned around a special interest
as niche travel.
• Can you give me an example?
Disney
• Complete travel packages online,
including hotel, airline, rental car,
and park tickets.
Marketing Mix & Niche
• The marketing mix in niche travel is critical to
the success of the business.
• Planning the right tour, promoting and
distributing it to the right customers, pricing it
to attract them, and making a profit all
require marketing information.
• Senior citizens WOULD NOT enjoy the same
travel as you would!
• Why is marketing information
important to the travel and
tourism business?
• Why is travel and tourism not a
one-size-fits-all business?
Answers…
• It is important to understand
customers’ needs and wants and
to focus the business on a target
customer.
• Travel for pleasure is based on
individual interests.
Computer Lab
Tuesday & Wednesday
Quiz Friday
• Computer lab—work on TV assignment
• Reread Chapter 1 in your book.
• Focus on the definitions of:
– Sports Marketing
– Entertainment Marketing
– Recreation Marketing
• What is the difference between a participant
and a spectator?