Transcript Sports, Entertainment, and Recreational Marketing

Sports, Entertainment,
and Recreational
Marketing
An Introduction to One of the
Fastest Growing Industries
What is Sports Marketing?

Using sports to market products
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Find out customers’ interests in a specific
target market and plan a product or service
that the spectators/customers will buy
What is a Target Market?
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
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A specific group of people a company
wants to reach
To promote and sell products and services,
a company must know the needs and
wants of the target market
A company must find out as much as
possible about their target market
What is Disposable Income?


Income that can be freely spent
Money spent on items that are not
necessities.
What is Gross Impression?
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The number of times per advertisement,
game, or show that a product or service is
associated with and athlete, team, or
entertainer.
Usually sublte
Why is Timing important in Sports
Marketing?
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Popularity of teams is based on winning
Fans want products/services that identify
them with a winner
Keep an eye on competitor’s marketing