Transcript Sports Marketing

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Sports Marketing is using sports to market products!
There are 2 types:
1. Marketing of Sports
2. Marketing Through Sports
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Is applying marketing principles to the
marketing of a “Sports Property”.
Sports Properties:
 League
 Team
 Athlete
 Stadium
 Program
 Event
 Arena
 Contest
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Is the marketing of non-sports products/ services
using sports as a media type.
 Using a team or event for marketing/ advertising.
1.
2.
Sponsor products or services.
Public service announcements.
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Now that you have
learned the difference
between marketing OF
sports & marketing
THROUGH sports, you will
be marketing yourself
THROUGH
sports…designing and
creating a pennant,
including your name, AT
LEAST 10 items of interest,
and color