Transcript A Unique a level program

Beaconhouse Educational Complex
A UNIQUE A'LEVEL PROGRAMME
VISION
The insignia on the Link Road is a gateway to a world of
international standard education and training – a well
designed, spacious and visually appealing green school
which is congenial to effective learning. An environment
that supports freedom of learning and incorporating a
competitive spirit in every Beaconite.
A metalled road ensures easy accessibility, minimum
time and low mileage making distance an obsolete
phenomenon.
VISION
Structured after school sports program and extracurricular
activities are available.
Relevant school clubs are affiliated with PNCA, NGOs etc.
Project based learning where all students get the
opportunity to enhance life skills.
ICT predominates in every class with a greater variety of
optional subjects to meet the challenges of the present
world.
VISION
The school counselor proactively helps students groom
their personalities by developing ethical values and social
skills.
Dedicated Career Advisors guide students on appropriate
and suitable university/college selection, identification of
scholarships and facilitate the college application process.
School Leadership has high expectations for student
learning and achievement and for teachers as
professionals, which are clearly articulated and
communicated to all.
UNIQUE A LEVEL PROGRAMME
A day boarding school
 8:00 am to 12:00 noon regular school
 12:00 noon to 12:45 pm reinforcement classes
 12:45 pm to 1:45 pm lunch break
 1:45 pm to 2:30 pm preparatory classes
 2:30 pm to 4:45 pm sport and co-curricular
activities
USP
Structured academic programme
 Green school
 AL ETAC
 Robotics
 Community Service & CSR
 College / University placements
 Internships within BSS
 Sports and co-curricular activities
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ACADEMIC PROGRAMMES
Best A Level faculty
 State of the Art academic infrastructure
 Coaching / Reinforcement classes
 Preparatory classes for entry tests
 Courses for gifted students
 International languages
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SPORTS AND CO-CURRICULAR ACTIVITIES
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Cricket ground to be registered with PCB
International standard all weather swimming pool
Rugby
Gymnasium for indoor games
Tennis courts
Horse riding
Foot ball
Athletic track
Basket ball court
Footsal
SPORTS AND CO-CURRICULAR ACTIVITIES
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Adventure club
 Archery
 Wall
climbing
 Net climbing
 Kiting with gliders
 Adventure camping
 Para gliding
CLUBS & SOCIETIES
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Yoga
Recycling
Music
Dramatics
Grooming
Gardening
Martial art
Visual arts
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Cooking
Journalism
Aero modeling club
Textile weaving
Woodwork
Clay modeling
Photography
Aerobics
SCHOLARSHIPS
Academic scholarships
 Sports scholarships
 Talent scholarship
 Means scholarship
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COLLEGE PLACEMENTS & CAREER ADVISING
Coaching for developing ‘personal statements
writing skills’
 Formal sessions to develop interviewing skills
 Grooming of students
 College fair with national & international
presence
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INTERNSHIPS
Internships with independent transparent
organizations
 Systematic internship program for 100%
students, led by the school with timelines &
calendar
 Opportunities for International internships to
broaden horizon; to gain more prestige &
exposure
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COMMUNITY SERVICE
Community service and Corporate Social
responsibility
 Responsible citizens
 Mandatory CS programme embedded in
academic calendar
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MARKETING OF UNIQUE PROGRAM - 1
Considering the features planned for the
Unique AL Program – quantifiable excellence &
inclusion will play a major role in determining
avenues of marketing, the scope of marketing
& the efficacy of all marketing undertaken.
STAGES OF MARKETING
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Launch of program
On-going services/
features on offer
MODES OF MARKETING
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3.
Proven excellence of
program
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Print media campaigns
Direct marketing at feeder branches
using the following
MMT Skins
Well educated sales people conversant
with BEC project
Display of high quality model displaying
the proposed school
Quarterly insert/ flyer campaigns
Billboard campaign
Social media campaign
Events: educational, sports,
entertainment
Corporate association
CSR
MARKETING THE UNIQUE PROGRAM-2
MARKETING THE UNIQUE PROGRAM-3
MODES OF MARKETING - 1
Print media:
- announce & celebrate
program successes
- sustain market position
& credibility
Flyers:
- highlight program
successes at intervals
of 3-4 months
Social media:
-dedicated Facebook &
Twitter management
-linkages
Events: educational,
sports, entertainment:
-showcase state-of –the-art
facilities to generated
traffic
MARKETING THE UNIQUE PROGRAM-3
MODES OF MARKETING - 2
Billboard campaign:
- admission timelines
- annual events
CSR
Corporate association:
- sustained opportunities
for internships
- - sponsorships
- value addition in market
( for students
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multiple community
service initiatives
develop brand affiliation/
community engagement
adds humane context to
BSS stakeholders
& More