Transcript Bell Ringer - jaymetracy

While shopping at Foot Locker you found a
pair of shoes for $84.50, with a sign that said
additional 15% off taken at the register. What
is the final price for the shoe?
$84.50 * 15% (0.15) = 12.675
 ROUND UP TO $12.68 BECAUSE WE ARE DEALING
WITH DOLLARS AND CENTS!
$84.50 - $12.68 = $71.82
The final price of the shoe would be $71.82.
Bell Ringer / Discuss Learning Objectives – (7
minutes)
What is Entertainment Marketing Lecture –
(40 minutes)
QUIZ – THIS HAS TO HAPPEN TODAY!!! – (23
minutes)
-Define entertainment
-Describe the impacts of advances in
entertainment technology on entertainment
marketing.
Entertainment Marketing
Entertainment
Ratings
TV Networks are desperate to attract male
viewers between the ages of 12 and 34
because of their strong buying power and
their intense interest in sports.
Age and gender demographics used by
television researchers who determine the
number and makeup of a viewing audience.
The rate that can be charged for advertising
during the show is calculated based on these
demographics.
The larger and wider a television audience,
the more demand for advertising slots and the
more that can be charged for those slots.
National Stations
 Fox
 ABC and CBS
 NBC
Cable
 ESPN
 USA and TNT
 Average
30 second commercial
 $200,008
 $94,000
 $76,211
 $19,301
 $15,000
 $9,968
What are some TV shows that are aimed at
these sought-after male viewers. (Ages 12 to
34)
What products might be advertised on these
shows?
Entertainment Marketing – influencing how
people choose to spend their time and money
on entertainment.
 A product to be marketing
 How does entertainment attract attention to a
particular product.
Entertainment - is whatever people are
willing to spend their money and spare time
viewing rather than participating in.
 Examples: movies, theatres, concerts, circus, etc.
 At the beginning of the 20th century, the
performing arts represented a major form of
entertainment.
 Live theatre, ballet, opera, and concerts.
 Marketing was limited to posters, newspapers,
magazines, and word of mouth.
 People had to travel to where the community
entertainment was being showcased.
 The shows were live and the performers received
instant feedback regarding their performance.
 Louis Le Prince made the first moving picture in
Britain in 1888.
 Roundhay Garden Scene
 The Lumiere brothers were the first to present a
projected movie to a paying audience in Paris
1895.
 Workers leaving the Lumiere factory.
 The first movie with sound opened in the United
States in 1927.
 The Jazz Singer
Mickey Mouse arrived in 1928 in Walt
Disney’s Steamboat Willie.
In 1938, Snow White and the Seven Dwarfs
became the first full-length animated film.
In a masterful marketing move, Disneyland
opened in Anaheim, California in 1995.
9 television stations and fewer than 7,000 TV
sets existed in the US at the end of World War
II (September 1945)
In October of 1945, 25,000 people came to a
Gimbel’s Department Store in Philadelphia to
watch the first tv demonstration.
In 1946, NBC and the Gillette Company staged
the first televised sports spectacular.
 A heavyweight boxing match.
Received an estimated audience of 150,000
people watching on 5,000 TV sets.
 Average of 30 people watching the fight on each
set.
 Television took promotion and advertising to a
new level.
 Major national corporations lined up to buy time and
produce advertisements.
 The pricing of commercial time slots was quickly tied
to the ratings.
 Ratings – the number of viewers the
programming attracted.
 The 9 TV stations in 1945 grew to 98 stations in
1949.
 On September 9th, 1956, 82% of all television sets
in the United States were tuned to The Ed
Sullivan Show, a weekly Sunday-evening variety
show.
 Highly promoted appearance of the future ‘King of
Rock N’ Roll’ Elvis Presley.
 The Ed Sullivan Show (1948 – 1971) set the
standard for marketing talent in front of an
audience of millions by using technology for
distribution of the product.
Improvements technology have dramatically
changed the marketing of sports and
entertainment by making distribution to the
masses easier.
 The evolution of moving pictures, radio, TV, video
recorders, CDs, DVDs, the Internet, BlueRays, and
Netflix has made sports and entertainment
available to the world.
 The use of television, telephones, the Internet,
and other technology by entertainment
marketers to receive instant feedback from
customers has evolved over time.
 Two-way communication allows the entertainment
company to gather information from the customer
and use the information to refine and improve the
product.
 If consumers are dissatisfied with the product,
customers can ‘let the ripe tomatoes fly’
 Hunger Games Trailer Reaction
 Reality TV Shows allow viewers to create their
own endings and select their new favorite
entertainers.
 The marketing mix of reality shows is unique
because the product is selected by the viewers
using technology to communicate with the
production company.
 American Idol audience members vote for their
favorite participants. The winner produce musical
recordings that require little additional promotion to
achieve record-breaking sales.
1. Which core standard involves catering and using data
to make future business decisions?
2. Describe the four elements of the marketing mix?
3. Researching the demographics of a fan base would be
closely associated with which core standard of
marketing?
4. Give an example of how timing is essential to selling
related merchandise for a popular sporting event?
5. Think of one of your recent purchases. List and
describe how the six core standards of marketing
were involved with the purchase.
6. What was the first televised event?