Transcript Chapter 19 Savings and Investment Strategies

Case Study
A Changing Cultural Trend
 Think Critically
 1. Why are males purchasing more cosmetic
products?
 2. How might the current cosmetic trends become
targets for deceptive trade practices?
 3. How has the cosmetic industry successfully
entered a market that previously held a macho
image?
 4. How has society influenced the cosmetic
industry for men?
Chapter 3
Slide 1
International Marketing
© Thomson/South-Western
PERFORMANCE INDICATORS
EVALUATED
 Understand the local target market and its projected
response to the product.
 Analyze the market potential.
 Develop a plan to take advantage of market
opportunities.
 Demonstrate a teamwork approach to this project.
 Demonstrate critical thinking and problem-solving
skills.
 Communicate the plan effectively to appropriate
stakeholders.
Chapter 3
Slide 2
International Marketing
© Thomson/South-Western
THINK CRITICALLY
1. Why is it challenging to market men’s
skincare products?
2. What theme could you use in your
promotions to grab the attention of the
target market and persuade them to
purchase the new men’s skincare products?
3. What techniques would you suggest that
the drugstore use to capture the interest of
the target market?
Chapter 3
Slide 3
International Marketing
© Thomson/South-Western