Transcript Marketing

MARKETING
What is marketing?
• There are many definitions of marketing but one of the
simplest suggests that:
• "Marketing is getting the right product or service in the
right quantity, to the right place, at the right time and
making a profit in the process".
• Marketing is about identifying and understanding your
customer and giving them what they want. It's not just
about advertising and promoting your business.
Marketing vs. Advertising: What's the
Difference?
Many people confuse marketing with advertising. While both are important,
advertising is only a single component of the marketing process.
Marketing consists of:
• Advertising
• Community involvement
• Customer support
• Distribution
• Market research
• Media planning
• Product pricing
• Public relations
• Sales strategy
The best way to distinguish the two? Think of marketing as everything an
organization does to build a relationship between the company and consumer.
The traditional way of viewing the
components of marketing is via the four Ps:
• 1. Product. Goods and services (creating offerings).
• 2. Promotion. Communication.
• 3. Place. Getting the product to a point at which the
customer can purchase it (delivering).
• 4. Price. The monetary amount charged for the product
(exchange).
Introduced in the early 1950s, the four Ps were called the
marketing mix, meaning that a marketing plan is a mix of
these four components.
Is marketing right for you?
• you need to possess a combination of several personality
traits and characteristics to make it in the marketing world
• You need to be creative and self-motivated, you have to be
able to work well in a team environment, very detail oriented,
a planner but also open to last minute changes
• You need to be a leader at times and a follower when
necessary, you need to know how to stay up-to-date on
trends, be optimistic, able to understand your consumer, and
so on.
What skills are Marketing employers
looking for?
Essentially you will need a broad mix of skills to be successful in this
industry and potential candidates need to show evidence of the following:
interpersonal skills
communication skills
numeracy and analytical ability
creativity and imagination
influencing and negotiation skills
teamwork
organizational ability
IT skills
business and commercial acumen
drive and ambition
The key is to demonstrate that you have most if not all of these key skills so
as to get your foot in the door.
Why study marketing?
Vital to business
Offers outstanding career opportunities
Affects your life every day
Gains knowledge that can help you in Business-Related
career.
Focuses on developing and managing ongoing
relationships with
customers,competitors,partners,suppliers and
stakeholders
Reasons why marketing could be your
dream career
• Working on some of the biggest, most recognizable
brands, such as Coca-Cola, Virgin or L’Oreal. But it’s
not all glitz and glamour.
• Opportunities to specialize in certain areas such as
market research and direct marketing or diversify into
other related disciplines such as public relations and
advertising
Course Offered Level Wise
• Studying marketing in the HCT
Diploma Level
First Semester
Second Semester
• Principles of sales
• Sales Management
• Principles of retailing
• Retail Management
• Customer behavior
Higher diploma Level
First Semester
Second Semester
• Marketing Research
• Global marketing
• Service marketing
• Advertising and
• Marketing for public &
promotions
• Industrial marketing
• Senior project
Non-Profitable
organizations
• E-commerce
Baccalaureate level
First Semester
• Direct marketing
• Marketing strategy
• Advertising management
• Strategic management
Second Semester
• Supply chain
management
• Graduation Project
• Customer Relationship
Management
• Management
Information System
Will I get a job when I graduate?
• A degree in Marketing can become your key to a
specialized marketing career or a more general
management career in a wide range of public,
private and voluntary sectors.
After Studying Marketing: List of
Careers in Marketing
There are a number of interesting careers in the
marketing field including, but not limited to:
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Advertising Executives
Promotions Coordinators
Customer Relations Advisors
Publicity Officers
Brand Managers
Research Analysts
Sales Representatives
Retail Buyers
Public Relations Managers
Wholesale Buyers
Market Research Analyst
Purchasing Agents
Account Executive
Conclusion
In conclusion, as you ponder the questions "is marketing right for you"
or "why study marketing", just think about all the great job opportunities,
cool job description, and the fact that you may have the perfect
personality type to excel in the marketing world.
• After you graduate with a marketing degree, decide what type of
marketing job you'd like to have and make it happen!
Marketing Yourself
Be Attractive
Plan it well