Transcript 2011 DrayTek_MarketingTask_v2

DrayTek Marketing Task 2011
Brand & Marketing Management Department
Agenda
1
Cooperation - DrayTek, Distributor, SI/Resellers
2
The Role of MyVigor Portal
3
Social Network
4
Newsletter for System Integrators
5
Newsletter for Distributors
6
Governmental Endorsement for Global Marketing
7
Marketing Efforts—Training, Exhibition,
Case Study, Story for users
1.Co-operation
DrayTek - Distributor - SI/Resellers
Co-operation
2. The role of MyVigor Portal
The role of MyVigor Portal

Serving activation of followings
DrayTek Anti Virus license
DrayTek VigorACS SI license
Kaspersky Anti Virus license
Commtouch Anti Spam license
Commtouch GlobalView Web Content Filter
BpjM Web Content Filter (hosted by DrayTek GmbH)

Membership/Customer Survey
The role of MyVigor Portal

Serving refurbish
The VigorACS SI & MyVigor Portal

Activation Status/Duration
3. Social Network
DrayTek HQ with Facebook






Photo of Roadshow
Photo of Event
Award
News
Notification of Important Features
Notification of New Products
http://www.facebook.com/DrayTek.HQ
4. Newsletter for System Integrators
DrayTek Newsletter for SI

Provision of Benefits

Provision of Coming Features
5. Newsletter for Distributors
DrayTek Newsletter for Distributors

Provision of Upcoming Event/Features

Provision of Award

Provision of Updated Web Contents
DrayTek Marketing Kit

Customized Campaign

Promotional Presentation

WebiNar Materials

Promotional Flyer

Stand Posters

GiveAway
- Tote Bag,
- 3M post-it,
- Folder
- Pen

Data-sheet

FCC/CE certificate
6. Governmental Endorsement
for Global Marketing
Governmental Endorsement for
Global Marketing

Working with The Ministry of Economics & TAITRA to obtain more
sponsorship and endorsement
Governmental Endorsement for
Global Marketing

Working with The Ministry of Economics & TAITRA to obtain more
sponsorship and endorsement
Governmental Endorsement for
Global Marketing

Working with The Ministry of Economics & TAITRA to obtain more
sponsorship and endorsement
7. DrayTek Marketing Efforts
Marketing Efforts to Exhibition



Design of Booth
Display of DrayTek Solutions
Elaboration of Benefits provided by DrayTek
DrayTek in Italy
DrayTek in Vietnam
DrayTek in Mexico
Giving story to potential customers
Marketing Efforts to Training
Dedicated and Senior Manpower

Design of Contents & Application Scenario

Elaboration of Successful Case

Certification assisted by Partners or branch offices
VigorClass for Owner of Vigor Routers
--Provide More Applications/Services for Owners
Technical Training in Denmark
Partnership with DrayTek
Partnership with DrayTek
Partnership with DrayTek
Media with DrayTek



Review / Report
Working with BusinessWire PR company
Working with local media
DrayTek Vigor2130 Series Gigabit Routers Achieve Rising Recognition Worldwide.
China Weekly News; 3/15/2011; 591 words; DrayTek Corp. (TSE:6216), a Taiwanbased networking solutions...Vigor2130 series at DrayTek booth (Hall 13, C56).
About DrayTek Keywords: Asia, Data Transmission, DrayTek Corp., E-learning,
Education, Electronics, Ethernet...
Media with DrayTek
DrayTek showcases latest network solutions for residential, SOHO/small-business,
network management at CES 2011.(PRODUCTS)
Broadband Monthly; 2/1/2011; 538 words; DrayTek Corp., a Taiwan-based networking
solutions...management (VigorACS SI) at CES 2011. "DrayTek's complete product
lineup with state...segments," said Calvin Ma, CEO of DrayTek Corp. VigorFly 200, the
first router in...
DrayTek's VigorIPPBX 2820 and VigorFly 200 Receive 19th Taiwan Excellence Honor.
Entertainment Close-up; 1/18/2011; 476 words; ...be viewed as the key milestone of
DrayTek's Unified Communications development," said Calvin Ma, CEO of DrayTek
Corp. VigorFly 200, a router compatible...segment (SOHO/Small business), DrayTek
noted that it has also ......
Marketing marterials for Roadshow/Seminar
Synergistic Effect
Thank you !
[email protected]