Transcript Prez-Customer Evolution no logos

Janet Rives
Founder – IN PLAN SIGHT, LLC
WHO IS THE PERSON
….. Started Product Management for Consumer Centric Brands of VF Corporation
….. Helped build Marketing & Market Strategy for Consumer markets
….. Put me in charge of both
….. Started my own business to help others design market & product development strategies
A New-Market Entry and
Product Development Strategy
Firm
NO TIME IN HISTORY HAS THE RATE OF CHANGE
OF ENGAGING WITH A CUSTOMER EVOLVED SO
QUICK…
THE PAST 14 YEARS CHANGED OUR
INTERACTIVE LIVES….
GPS Goes
Main Stream
2000
Dawn of File
Sharing
Begins
2001
Social
Networking
Revolution
Smart Phone Frenzy Begins and
Consolidates it all…..
2003 2004 2007
2014
GET COMFORTABLE IN YOUR ROLE
Product Management =
Meeting Customer Expectations
Product Development =
Delivering Customer Experience
Everybody in the
Company is in
Sales
HEART OF BUSINESS TODAY
Innovation &
Product
Design
IT
Distribution & Fulfillment
Marketing
Finance
International
Supply
Customer
Sales &
Engagement
Consumer
Tracking... Data
WE ARE IN THE HEIGHT OF CHANGE
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Recessionary Caution
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Healthcare Redefinition
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Global Interactivity & Emerging Markets
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Technology
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Energy Alternatives
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Political Unrest
…Leaders today are looking for where this train is going
Those enjoying the ride will go with it and evolve.
Those waiting for it to go back will implode.
CHANGE BREEDS INNOVATION
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Recessionary Caution…….more cash…. More new development
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Healthcare Redefinition…. Hospitals redefined, homeopathic growth, technology for accuracy, miniaturized medical devices
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Global Interactivity & Emerging Markets - smaller world, new markets, collaboration, smarter crowd sourcing
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Technology – TelePuter - On Demand Everything– Interactive Business – Nano of Nano
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Energy Alternatives – cars will change… energy sources will change…
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Banking and Mail Systems – Will Change
……By Who and How will it happen
10 WAY MILLENNIALS WILL CREATE A NEW MODEL
1. They will force companies to be transparent
2. They will choose corporate culture and meaningful work above everything else
3. They will build a collaborative organization
4. They will make working from home the norm and balance work with life
5. They will recruit based on results over degree
6. They will change the meaning of “face-time”
7. They will encourage generosity and community support
8. They will eliminate the annual performance review
9. They will turn work into a game instead of a chore
10. They will level corporate hierarchies
THE NEXT CONSUMER CENTRIC MODEL
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Diversity
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Wider Spread in Purchasing Power
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Authenticity - Speak to Who I Am – Not Who You Tell Me I Am
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Immersive, Symbiotic Relationship with Brands and Reputation
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Less Marketing – More Conversation
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Letting go of tight control of brands – turning to co-creation and evangelism
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Technology – “Make My Life Simpler So I Can Have A Life”
“Focus on making an excellent product. If you do so, then all of your marketing will be true
and most of the marketing will be done by those that believe it and share it”
WHAT DOES THIS MEAN FOR BUSINESS AND
PRODUCT DEVELOPMENT
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Ego driven brands and companies that are not flexible - will fail – and fail big
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“That is not how WE do it” – will create an entrepreneur that will do it
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ALL products and services must have a heartbeat within them and co-created
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Consumer Anthropology will be the method to create the next big innovation
GETTING SUPPORT FOR YOUR IDEA: COLLABORATION
Product has
nothing to
develop with
consumer
insights
Marketing
Marketing has
nothing to market
without a great
product
Product
Development
IT
None of it can be done without technology and innovation in tomorrows world
Hidden Secret: Get
early partners in
finance and supply
chain
WHAT IS NEXT BIG THING?
something they don’t
know they need….
yet…
what they say they need
now and where they will
be in 3-5yrs…. is where
magic happens.
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Ask a Consumer
Be a Consumer
Watch a Consumer
“I Wish I Could…”
“This Darn Thing Needs…”
Make Life Easier
Be Courageous
Go For it
THANK YOU!!!
I can be reached at:
615.594.1579
[email protected]
www.inplansight.com