Transcript Strategic trends

Strategic Trends
Current Trend for Fast Food
ValueAdded
Services
Price
Products
Options
Buying
Online
Delivery
Developments
Sanitation
24/7 Stores
Health
Awareness
Store
Numbers
Promotion
Strategies
Strategies
Strengths / Weaknesses Addressed
Opportunities / Threats Addressed
1. McDonald’s “Made-ForYou”
Opportunity: Adaptation on Products
Strengths:
and Services to Culture and Tradition
1. Quickest Serving Time Among Other
Threat: High Number of Foreign
Food Industry
Companies Entering the Fast Food
2. Flexibility on Preparing Food Time
Market vs. Local Brands
2. Freebies and Budget
Meals (All Brands)
Strengths:
1. Customization of Meal Servings
Tailor-Fit to Consumers’ Appetite
2. Cost Saving / Systematic Food
Preparation
Weakness: Limited Menu Offered to
Consumers
Opportunity: Continuous Products
and Service Expansion
Weakness: Known to Serve Unhealthy
Meals
Threats:
1. High Number of Foreign Companies
Entering the Fast Food Market vs.
Local Brands
2. Consumers Look for a Healthier
Lifestyle
3. Healthy Meal Offerings