Transcript Automobile Industry

Step 1
Analysis to Chinese Auto industry and MKT
Step 2
To reflect the same phenomenon to macro-view
Step 3
The advice we have
In ancient time, Asia is
the core of the world,
including its economic
power. Especially in
agriculture and
, Asian
contributed a lot to the
world progress.
However, after 16th
century, colonization
made Asian economy
suffer and national
industries lagged
Political
revolution
So forth
transportation
Ancient
Tax
culture
(Human)
Economic
development
Techniques
(Technology)
trade
Population
4.5%
- 1.3%
9.8%
As one of
, automobile can be
regarded as the second expensive thing to buy after
real estate.
Auto is a very complicated product with resources, techs
and so on, so the
.
It would have higher contribution than other normal
industry.
Incomplete and brief table of input & output coefficient
(产业链关联指标)
A car
Resources
industry
Core tech
Various
system
Education
Oil
Timber
industry
Accessory
Leather
and textile
Electronic
appliances
The economy is highly-advanced.
Residents in Japan are enjoying
developed life quality.
In Japanese domestic economy, service
industry accounts the largest status
than other 2.
Industries accountability
5.00%
primary
industry
29.50%
63.40%
Secondary
industry
service
industry
The economy of Korea started to take
off since 1960s. After 1997 Asian
financial crisis, the growth rate
decreased to middle level and
maintains 5 -6%.
Exports and domestic consumption
both played heavy role in Korean
growth. Especially domestic demand
for automobile, Hyndai Mortor, Kia
Motor, Daewoo, and Ssangyong
together stand for over 90%
of market.
The culture to advocate for national
brands is highly regarded.
First, do Chinese automobile companies make “own cars”? If no,
how can Chinese vehicle have more independent technology?
Second, are Chinese willing to buy own brands car?
If no, how can the industry change it?
As we know:
Y=C+I+G (with out EX and IM)
I=Y-C-G
I=S
SO S=(Y-G)-C
C is relatively low, even though comparing with the high
speed of per capita GDP growth.
Independent brands, Japanese German American
Sales
4%
35%
independent brands
61%
joint venture
pure import
minority
majority
The culture
of buying
foreign car
Lack of
own
technology
BYD coupé
Shuanghuang noble
Mercedes Benz- CLK
Smart for two
Independent brands, European,
Korean,
American,
Japanese
High economy
of scale
Low economy
of scale
government
supply
enterprises
Solutions to
demand
Domestic
consumers