Transcript Branding and value for money

• To recognise how branding can
influence our spending choices
• Compare one product against
another in terms of its taste,
appearance and packaging etc.
and make a ‘best value’
judgement
Guess the brand?
Branding Quiz
Match the brands with the correct sentence
1. From the Latin word meaning ‘snow-white’ Nivea
2. Named after an African Gazelle Reebok
3. Originally a foreign family name Toyota
4. Named after the Greek goddess of Victory Nike
5. The family names of two men who started the business Rolls Royce
6. The position of the product in relation to the others
it had made
Chanel No 5
7. From the first letters of a famous slogan associated with it
Bisto - Browns, Seasons and Thickens all in One
Toyota
Nivea
Bisto Gravy
Reebok
Chanel No 5
Rolls Royce
Nike
Branding
What other brands can you think of?
Why do you think companies
want people to recognise
brands?
Are brands important to you and why?
Favourite brands
What’s your favourite brand?
Clothes
Food
(Eating In)
Food
(Eating Out)
Why are we so influenced by branding
and marketing?
Product comparison
What do you want to know before you buy?
Brand
What does it taste like
How do you use it
Weight/quantity
Price
Recyclable
Usability/functionality
Ingredients/materials
How long will it keep
Where was it made
Spending choices
In order to make good spending choices we need
information…
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Price
Make
Ingredients
Appearance
Taste
Quantity
Product reliability
Guarantee
Other makes available
How does it compare with other products
Functionality
After care
Well known brands may not always be the best value for
money - but we may be seduced by the advertising!
Product test
 Compare the two products you’ve been given you’ll need to examine the packet/packaging
in detail and then use the sheet to record your
answers.
 The proof of the pudding is in the eating (or so
they say!), so now taste or use each product,
can you guess which is which? Again use the
sheet to record your answers and explain which
product you would buy and why.
The taste test results
• Who guessed correctly?
• Does the cheapest price always represent best
value?
• If no-one likes the cheapest product, or it won’t
last for very long is it really value for money?
• Are you prepared to pay more for a branded
name product? Why?
Spending choices
Create a mind map which explains the key ideas from
today’s lesson – here are some ideas to help you…
Does
cheapest
always
mean best
value?
What do we
want to know
about
products
before we
buy?
Branding and
spending
choices…
Name some
different
brands
Why do
companies want
people to
recognise their
products?
Are branded
products
always the
best?