Transcript gdm_course_intro

You are here
Client with
a
message
(product, service
or idea to sell)
Clients “go to
market” or use
“marketing” to
sell their stuff.
The graphic designer
puts the client’s
message into a visual
form.
We use type, art and
layout
to do this.
Customers
with needs
Specific target
markets (groups
of the population)
that want
products, services
and ideas.
If you do not have a clear message, or a defined target
market,
You DO NOT have enough information to start designing.
You will just be guessing what your client and customer’s want - (a fatal marketing
error!)
You are here
Client with
a
message
?
(product, service
or idea to sell)
Clients “go to
market” or use
“marketing” to
sell their stuff.
The graphic designer
puts the client’s
message into a visual
form.
We use type, art and
layout
to do this.
Customers
with needs
?
Specific target
markets (groups
of the population)
that want
products, services
and ideas.
What is Marketing?
An exchange of things of value between seller and buyer
so that each is better off after the exchange
1.
Finding out what a buyer needs and wants
and satisfying them with a product or service
2.
Presenting a product or service to potential
consumers—hopefully resulting in a purchase
Why Use Marketing?
1. To inform and educate your potential
customer
2. To build brand identification and brand
loyalty
3. To comfort consumers before a purchase
4. To comfort consumers after a purchase
The Four P’s of Marketing
Controllable Marketing Mix Factors
1. Product
A good, service,or idea to satisfy
the consumer’s needs
2. Price
What is exchanged for the product
3. Promotion
A means of communicating between
the buyer and seller (advertising)
4. Placement
A means of getting the product into
the consumer’s hands
Branding
1. What will people think of when they see your logo,
color, packaging, store, or product?
2. What will they feel? Will they buy your
product/service?
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What brands are you loyal to right now?
Toothpaste, clothes, cereal, beverages, car, TV
channel, radio channel, coffee, school, computer,
software, fast food, etc.
What “brand words” do they own in your mind?
Branding with color… What pop/ do you think of when you see:
Red?
Blue?
Green?
Coke owns Red
Pepsi owns blue
Mountain Dew owns Green
Branding with Words and Feelings. What do these words represent?
Luxury Sports Car
Rebellion and Freedom
on a Motorcycle
Expensive Watch
Fresh Sub Sandwiches
Branding with Mascots. What do these represent?
Branding with Symbols. What do these represent?
America
Freedom
Liberty
Patriotism
Brands change and grow with our needs…
60 years of discount store brands…
New brands for new generations and changing times
Remember…
Know your
message
NOW you are ready to
create truly inspiring
design work that helps
your client AND their
customers.
Know your
target
market