Transcript No Slide Title - Society for Marketing Advances

Journal of
International
Marketing
David A. Griffith, Editor
Department of Marketing
The Eli Broad Graduate School of Business
Michigan State University
Agenda
• Background information about the
Journal of International Marketing
• JIM positioning and topics
• Questions
American Marketing
Association
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Journal of Marketing
Journal of International Marketing
Journal of Marketing Research
Journal of Public Policy & Marketing
Stats
• Established in 1993
• 4 issues per year
• Receive over 100 articles per year
• Review time is less than 2 months
• Impact factor .974
• Top 5 journal in international business
ranked by DuBois and Reeb
Positioning
The aim of Journal of International
Marketing is to present scholarly and
managerially relevant articles on
international marketing.
International
Marketing
In JIM, international marketing is
conceptualized within two general
domains: (1) international (i.e., when
marketing activities occur across national
boundaries) and (2) cross-cultural (i.e.,
when comparisons regarding marketingrelated issues are made across national
boundaries).
Select Editorial
Review Board
Members
Leading marketing scholars (CB, Modeling, Strategy)
International representation
Kwaku Atuahene-Gima, China European International Business School
Rajeev Batra, University of Michigan
Ruth Bolton, Arizona State University
Nicole Coviello, University of Auckland
Adamantios Diamantopoulus, University of Vienna
Zeynep Gurhan-Canli, Koc University
Kelly Hewett, University of South Carolina
Luis Filipe Lages, Universidade Nova de Lisboa
Aric Rindfleisch, University of Wisconsin-Madison
Chris Styles, University of Sydney
Gerry Tellis, University of Southern California
Frenkel Ter Hofstede, University of Texas at Austin
David Tse, Hong Kong University
Ana Valenzuela, Baruch College
Nancy Wong, Georgia Institute of Technology
Eden Yin, Cambridge University
Popular Topics
• Global marketing strategy
• Cross-cultural services marketing
• International channel management
• Cross-cultural advertising
• Global branding
• Product innovation across markets
• Global pricing issues
WANTED FOR
PUBLICATION
•Innovative
– New and insightful
•Controversial
– Spark academic discourse
•Impactful
– Able to stimulate change
Special Issue
• Branding in the Global Marketplace
– To present new insights into the concepts
of branding, brand management and the
consumer-brand linkage relevant to
branding scholars interested in global
issues and brand managers operating in
global markets.
– Submission deadline:
11 February 2008
Open Call
• Call for Conceptual Articles
– The greatest advances in international
marketing thought often begin with
novel, insightful and carefully crafted
conceptual articles that challenge the
conventional wisdom concerning all
aspects of international marketing and
the role of marketing in a global society.
Online Submission
Manuscript Central
http://mc.manuscriptcentral.com/ama_jim
Website
• www.marketingpower.com/jim
• Submission guidelines
• Suggestions for authors
Thank you
Questions?