Transcript Marketing - Schaumburg Business Association

2016
+ strategy + branding + technology + marketing
Marketing For
Client & Talent Acquisition
A special blend of
Competitive Analysis
Brand Communications
Software Development
Content Marketing
Market Research
Logo Design
Website Development
Search Engine Marketing
Online Audit
Naming
Content Management
Email & Direct Marketing
Interviews & Focus Groups
Corporate Identity
Mobile Applications
Social Media & Blogs
Influencer Identification
Marketing Materials
eCommerce
Public Relations
Buyer Persona Profiles
Sales Tools
Platform Integration
Advertising
Annual Marketing Plans
Responsive Website Design
Application Development
Experiential Marketing
+ strategy + branding + technology + marketing
Red Caffeine is the Marketer for Makers
+ strategy + branding + technology + marketing
Marketing = New Website
+ strategy + branding + technology + marketing
Marketing =
1. Attract new customers
2. Retain & grow current customers
3. Attract employees
+ strategy + branding + technology + marketing
Start with clearly defining your goals
+ strategy + branding + technology + marketing
Be strategic about your process
• Competitive Analysis
• Interview Clients: Current, Prospective & Lost
• Identify Influencers
+ strategy + branding + technology + marketing
Strategy is the blueprint of your brand
1. Engineer
2. Procurement
+ strategy + branding + technology + marketing
Strategy results knowing needs of buyer
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Outcome of strategy drives brand story
+ strategy + branding + technology + marketing
What is the perception of your brand
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Is your image current, modern & relevant
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Who you are
What you do
Who you do for
Why you do better
*for each buyer type
+ strategy + branding + technology + marketing
What is your brand story
Simple Message
Clear Call To Action
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Brand story drives user experience
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No “field of dreams” in marketing
Content is the fuel
• Case Studies
• Video
• Webinars
• PR
Target specific buyer types
• Search Engine Optimization
• Search Engine Marketing
• Social Media
Nurture relationships
• Email
• Marketing Automation
Website
&
Blog
+ strategy + branding + technology + marketing
This is how it works
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Solid brand presence
Facebook showcases culture
LinkedIn targets job titles
Career page outline benefits
Appealing job descriptions
Partner with educators
Leverage video to tell your story
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Same marketing tactics attract employees
• Measure tactical effectiveness
• Close loop to sales
• CRM
• Marketing Automation
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Everyone asks about ROI
• Creates differentiation in a market of slim differentiation
• Positions first class customer experience
• Starts the conversation
+ strategy + branding + technology + marketing
“It’s a Brand New CARR”
• Sells out webinar 2X
• Gains 4000+ prospects to database
• Generates 100+ leads
Case Study + 3 Videos
Shared to 5k email subscribers
2 Sold Out Webinars
of 2000 attendees each
Advertised as
Sponsored
Content
1200 tweets
+ strategy + branding + technology + marketing
Bi-Link webinar attracts new prospects
• Sales tools that break through clutter
• Drew attention of Global Procurement
+ strategy + branding + technology + marketing
Ergoseal sales tools gets noticed
• Third party endorsement = credibility
• Tell stories through case studies
• Tools engineers use
+ strategy + branding + technology + marketing
Bales content leads to leads
Smalley attracts talent via marketing
+ strategy + branding + technology + marketing
Leverages online tactics to attract talent
Current clients
New prospects
Employees
+ strategy + branding + technology + marketing
Who are you “really” marketing to today
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Start with identifying your goals
Examine competition and marketplace today
Define who your buyer types are and their needs
Take a hard look at your brand story & image
Map investment to sales goals
Engage in a thoughtful process
+ strategy + branding + technology + marketing
Recap
HOW CAN WE FUEL YOUR BUSINESS?
Julie Poulos – Vice President
[email protected] | 630-781-8200
+ strategy + branding + technology + marketing
THANKYOU