Transcript Introduction to Entrepreneurship

Prepared by:
Farida Komalasari
Eko Ganiarto
Environmental Analysis
Industry Analysis
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What is?
assessment of external uncontrollable
variables that may impact the business (plan)
Objective:
to identify trends and changes occurring on
a national and international level that may
impact the venture
1. Economy:
GDP, GNP, unemployment, disposable income, etc.
2. Culture/social:
trends in demographics, safety, health, nutrition, etc.
3. Technology:
Now and potential technological developments
4. Legal concerns:
Any legislation that may affect the operation hours/day,
product, wage/salary, channel of distribution, price,
promotion strategy, etc.
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What is?
review of industry trends and competitive
strategies
Objective:
to know company position and some pieces
of information in specific industry to the
preparation of company’s strategies
1. Industry demand:
market growing and declining, number of new
competitor, possible changes in consumer needs
need marketing research
2. Competition:
potential threats from larger corporations, their strengths
and weaknesses
The content of an industry analysis depends on the
purpose of the report. There is no one size fits all.
However, if the business is seeking funds, investors will at
a minimum want to see two things:
1. Industry analysis:
An analysis of the industry in which the company
operates. What are the opportunities and threats
inherent in the industry?
2. Company analysis:
An analysis of the competitive position of the company
within that industry. What are the strengths and
weaknesses of the company?
1.
What are the major economic, technological, legal, and
political trends on a national and an international level?
2.
What are total industry sales over the past (five) years?
3.
What is anticipated growth in this industry?
4.
How many new firms have entered this industry in the past
(three) years?
5.
What new products have been recently introduced in this
industry?
6.
Who are the nearest competitors?
7.
How will your business operation be better than this?
8.
Are the sales of each of your major competitors growing,
declining, or steady?
9.
What are the strengths and weaknesses of each of your
competitors?
10. What trends are occurring in your specific market area?
11. What is the profile of your customers?
12. How does your customer profile differ from that of your
competition?
THANK YOU