Transcript Stanford Marketing Group

StanfordMarketingGroup Infosession
Thursday, October 2nd, 2008
Agenda.
What marketing is & why it’s important
Who we are & what we have to do with marketing
Our events
Our projects
How to join
Q&A
What is marketing?
Marketing is the process of creating, communicating, delivering,
and exchanging offerings to satisfy the needs and wants of
consumers in a profitable way.
American Marketing Association (AMA)
& The Chartered Institute of Marketing (CIM)
What is business?
A business is an economic system designed to exchange goods
and/or services with consumers.
A breakdown of marketing.
Product
People
Price
Place
Positioning,
benefits (both
tangible and
intangible,
brand equity,
packaging
Market
selection,
customer
segmentation,
market sizing
Price leader vs.
price follower,
elasticity
analysis, skim
vs. penetration
pricing,
perceived value
Channel
selection,
brand/store
loyalty, channel
margins, channel
support
(financing,
training)
Promotion
Marketing
message/motiv
e, medium, pull
and/or push
strategy
Who we are.
Stanford Marketing Group was launched in Fall 2007 to provide
undergraduates at Stanford with basic marketing knowledge as
well as real-life experience for those interested in exploring
opportunities in marketing.
We are the first & only marketing-focused undergraduate
organization at Stanford University.
Co-CEOs
Sally Chang Cecilia Yang
Board of Directors
2008-2009
CFO
Recruiting Director
Ken Kao
Nam Hyunh
VP Corporate
Relations
Lillian Tsay Kelly McGrath
VP Events
VP Publicity
Revti Gupta Isabella Tang
General resources / events
Open to the public.
Purpose: Provide marketing-related knowledge & insight to
students interested in the industry.
Marketing projects.
Application-based process.
Purpose: Provide an opportunity for motivated students to make
an impact on real-world marketing projects
General resources / events
Marketing 101.
Christian Wheeler
Baba Shiv
Azhim Wazar
Paul Kim
GSB Professor
GSB Professor
GSB Professor
VP Marketing @ Mozilla
Marketing Fundamentals
Advertising & Brand Building
Global Marketing
Community-Powered
Branding
General resources / events
Carol Dweck
SMG
SMG & GSB
Psychology Professor
Business Etiquette Marketing Panel
How people’s beliefs
influence their achievement
in learning environments
SMG
SMG
Wine & Cheese MixerTeam-building dinner
General Mills, Clorox, Members-only event Members-only event
Fleishman-Hillard
How to attend events / access our general resources.
Turn in a request for subscription
Application online (stanfordmarketinggroup.com)
Marketing projects. 2008-2009.
Teams of four marketers, led by project director.
Marketing projects. 2007-2008.
Competitive analysis for food & beverage marketing agency.
Online advertising for start-up through Google Marketing
Challenge.
Community-powered marketing campaign for Firefox.
Report on corporate on-campus marketing practices for Uuni.
How to join our marketing teams.
Timeline:
– Fall: selecting marketing teams
– Winter to mid-spring: projects
Recruiting process:
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Applications online (stanfordmarketinggroup.com)
Applications due Monday, October 13, 2008 11:59pm
One round of marketing-centric fit interviews
Decisions made by October 30, 2008
How to join our leadership.
Position: Executive Intern
Criteria: freshman or sophomore.
Application process (deadlines same as Marketing Team):
–
–
–
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Applications online (stanfordmarketinggroup.com)
Applications due Monday, October 13, 2008 11:59pm
One round of interviews
Decisions made by October 30, 2008
StanfordMarketingGroup
Q&A