Transcript to launch

Stanford University
Stanford Benefits
Web Site & Stanford Chooser
Charles Lee, Manager Health & Welfare
PBGH
February 27, 2008
What We Had
 Web property remnant that spanned
fundamentally different benefit delivery models
 Too many topics
 Too much information
 Ambiguous global navigation
 Cumbersome brand name – “BenefitSU”
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What We Had
 “Help, I’ve clicked and can’t get out!”
 Some information was nine layers deep
 Conflicting information
 Unreliable links
 Most common material required logon to secure
area
 Information belonging in summary plan
descriptions or certificates was displayed on the
site
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What We Needed
 Comprehensive, accurate information
that’s easy to find
 Common information outside the logon area
 Better access to decision making tools
 Better use of the secure area
 Easier way to promote programs and
events
 Wellness program, annual open enrollment
 Benefit seminars and plan features
 Easier brand – “Stanford Benefits”
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How It Works
 Most frequent topics accessed from home page
 Monthly benefit feature
 Rotating “factoids”
 High level content on web pages
 Detailed information in Adobe PDF or links to other
locations
 Easier access to decision making tools
 Comparison charts
 Educated Chooser
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How It Works
 Searchable resource library
 Search by document name or category
 “Packaged” searches for new hires, maternity, and
retirement
 Access to secure area from every page
 Easier access to benefits group, carriers, and
other resources
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User Engagement
 Launch tied to important subsidy program and
open enrollment
 Heavy promotion of the site in announcement
material
 Required use of the site during open enrollment
 Stanford Benefits News service
 Subscription “service”
 Optional use
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Looking Forward
 Web site acceptance
 By the community
 Within the department
 Still learning what works well; what works less well
 Tailoring the site to meet different needs
 Reaching those without computer access
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