Transcript How to Present Yourself Online

How to Present
Yourself Online
LinkedIn, Facebook and Twitter
Created by benoit marketing llc
• Thank you, Mary, for the invitation to speak today.
• Let’s get going. This is going to be pretty informal, so
feel free to ask questions.
• First lets access your comfort level with Social Media.
a.
Who is currently using any form of social media?
b. IF so, which social media networks are you using
regularly? Just shout them out.
c.
Which social media networks would you like to be
more proficient with for your professional networking?
Intro
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• Most people say it takes too much time or they don’t
know what to post.
• Amazed at how many people don’t know how to
communicate their story
• It’s all about storytelling online
• It’s not a resume
• Pick one or two mediums. LinkedIn and Facebook.
• Monitor and post daily. 10 minutes/day. Egg Timer.
• Know yourself. Know what you do well and process it
through a story. Client case study, ‘how to’ blog.
• Make yourself the expert, be passionate
The Basics
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• Sharpen your skill set and talk about it online
• Briety and Levity. Keep it short and sweet and at the
30,000 foot perspective
• Sell your problem-solving abilities
• Get your selling points down to 3 takeaways.
Meets Deadlines. Compassionate Negotiator. Loves
Wine.
• Selling and presenting yourself online requires an extra
sense of awareness, coupled with a creative ability to
construct a compelling narrative.
• Same fundamentals apply. Use correct English. Be polite.
No negative comments or inappropriate photos.
The Basics
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Complete Profile 100%
• This is your online brand.
• Your profile usually ranks
in the top 5 on Google
Search for your first and
last name. Google
yourself.
• Add a professional
picture of yourself.
LinkedIn
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Google Yourself
Updated Profile
Connect with Everyone
• https://www.linkedin.com
/in/denisebenoit
• Start with your contacts,
but expand to people you
want to know and extend
an invitation to connect.
• 85 million members
• Use LI like a live
networking event and
introduce yourself to
others.
• Social media is like a
cocktail party.
LinkedIn
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Why you should connect to everyone, even people
you don’t know:
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To be found and contacted by more professionals
To drive more traffic to your site
To generate a more leads
To build your database, export names
To create more opportunities
To build thought leadership
LinkedIn
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Customize Websites
• Whenever possible use
links to other content, like
a blog or your company
web site.
• Be an expert in
government meetings.
LinkedIn
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Sample
Be Compelling
• Showcase personality
• Again fill out the profile
completely, add interests,
languages, trips you’ve
taken
• Add an interesting story to
your summary
• Add a video
recommendation
• Add how you can help them
with an issue
LinkedIn
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Sample
Be Active | Join Groups
Optimize for Search
• Recommend Others
• Join Targeted and LinkedIn
Groups: How to search for
groups
5 Places to add keywords:
• Headline
• Current Work Experience
• Past Work Experience
• Summary
• Specialties
LinkedIn
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• Many people say: Don’t mix business and pleasure. I
think sales and marketing is the exception to that
theory. 2 Facebook pages.
• Facebook is like a cocktail party online.
• Share family photos and work related issues.
• Stay away from politics, religion anything sexual or
cultural intonations.
• No profanity, ever.
• Dogs, kids and food are always safe content.
• Connect with college alumni and colleagues/boss
from previous jobs
Facebook
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Set up FB so that it goes to Twitter
Follow your company and repost
Keep inappropriate photos to yourself.
Do not post negative comments.
Follow competitors and comment nicely.
Limit your posts during business hours.
Join and LIKE FB business groups like SGMP
Repost and LIKE, but comment as much as possible
Send friend requests to people in groups
Facebook
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• Determine how you will use Twitter. Reach clients, chat about your
company, yourself.
• Brand yourself. Post content that is valuable.
• Follow clients, potential clients, sales gurus, press, corporate entities,
competitors
• Create #hashtag list
• Ask questions, Repost and Retweet, but comment as much as
possible
• Twitter in particular offers opportunity to connect with professionals
who might not otherwise give you the time of day.
• Look for twitter chats that revolve around your industry, or better yet,
the industry you want as a client.
• Online conversations helps you keep up-to-date on the industry, meet
helpful contacts, and showcase your expertise in your field.
Twitter
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Denise Benoit
Benoit Marketing LLC
703 919-1589
Twitter: @dfbenoit
Facebook: facebook.com/benoitmarketing
Benoitmarketing.com
Linked IN Profile
Contact me
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