Transcript New York State Bar Association - The Bar Association of San

Social Networking &
Bar Association
Communication --
What You Should Know
About How to Use it to
Your Advantage
Kathryn Grant Madigan, Esq.
Past President
New York State Bar Association
and
Ann Murphy
Director of Communications
The Bar Association of San Francisco
What is Social Media or Web 2.0?
Any online space where people
can interact with one another.
Social Media for Bars
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Networking
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MySpace, Facebook,
LinkedIn, Twitter
Collaborative Tools
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Wikipedia,
Google docs
RSS Feeds
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Really Simple
Syndication
Audio broadcasts
Blogs
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Podcasts
Printed journals
Videos

YouTube,
Google videos
What is LinkedIn?

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A worldwide online network of people
It is one of many professional
networking sites
LinkedIn is probably the best known and
most widely used business networking site
What is LinkedIn? cont’d

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When you join,
you create a
profile that
summarizes your
professional
accomplishments
Your profile helps
you find and be
found by former
colleagues,
clients, and
partners
What is LinkedIn? cont’d
One of Kate’s
connections

You can add
more
connections by
inviting trusted
contacts to join
LinkedIn and
connect to you
What is LinkedIn? cont’d

Your network
consists of your
connections,
your connections'
connections, and
the people they
know, linking you
to thousands of
qualified
professionals
Through LinkedIn . . .

You can search
for jobs and
form
relationships
that are critical
to career
success
Through LinkedIn NYSBA Is . . .
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Improving its visibility, particularly
among younger attorneys and nonmembers
Improving its connectivity amongst
members, non-members, and out-of-state
attorneys
Providing an opportunity to learn and
share (i.e. discussion features, news, etc.)
Twitter
“Twitter is the telegraph system of Web 2.0.”
-- Nicholas Carr, Author and Technologist
How Does Twitter Work?

Messages are sent via:
 Cell
phone text message
 Email
 Instant
message
 The Web

The recipient makes the choice
Is There Twitter In Your
Future?


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Mini-Blogging Tool
5 Million+ Users
Bursts or “Tweets” of 140 Characters or
Less
What Are The Rules?
Time-Waster, Business Tool or News
Source?
Use Twitter To…
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Alert members to new information
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Distribute news and press releases

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Send board members a tweet when board material is
posted
Send a brief headline and a Web link
Promote an event
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Use Twitter in conjunction with other marketing
methods to reach a broader audience
Using Facebook
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Facebook Pages

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Give businesses a Facebook profile
Followers of your bar or Section can become “fans”,
and when they do, all their friends will see
All activity gets posted for all your fans to see: store
photos, videos, and information – announce events!
Groups

Similar to Pages, but are meant to be built around a
group of people (i.e. NYSBA’s Young Lawyers Section)
Using Facebook
Reasons why you should start using it

Appeals to a younger audience

It’s viral

More than half the people using it, use it daily

Your competition may already be on Facebook

Facebook friends are willing to continue the conversation

Facebook is for social information sharing and interaction
To Blog or Not to Blog?
Benefits
Risks
Member only area – a
benefit of membership
Monitoring requires staff
Vehicle to discuss current
legal issues
Archive postings for
solo/small firm use
Instant access to members
Negative posts and their
liability
Lack of participation
Do bars really need to be in
this business?
NYSBA President’s blog
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President’s blog
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Launch and Promotion
Frequency
Topics and Commentary
Member and Media Response
Health Law Section
Torts, Insurance & Compensation Law Section
Lessons Learned
President’s Blog and President’s Page
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More frequent, shorter postings

Staff support is key
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Significant time commitment

Tips on enhancing blog interactivity
Collaborative Tools or
Groupware
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Includes Wikipedia and Google
Online tools or software which enables
people to collaborate on a shared project
Software includes electronic calendars,
workflow systems and online spreadsheets
Videos

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A great way to communicate your message
Can be done by staff with inexpensive
equipment or professionally

Posted on YouTube and/or on your Web site

Can be included in electronic messages
What is a Podcast?
A podcast is like a radio program
except people can download a
podcast to a portable media player
(such as an iPod or other mp3 player)
and listen to it at their convenience.
-- Wikipedia
Podcasts
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Great inexpensive way to get audio
material to your audience
Equipment is inexpensive to get started
Potential for increased revenue from
continuing legal education and speakers
Files can be hosted on your Web site
RSS Feeds
Really Simple Syndication
RSS is a family of Web feed formats used
to publish frequently updated works –
such as blog entries, news headlines,
audio, and video – in a standardized
format.
-- Wikipedia
Where Do You Start?
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With limited resources – staff and money,
here’s where to start:
 Facebook
 LinkedIn
 RSS
Feeds
 Podcasts

Then Move To
 Videos
 Blogs
 Twitter
 Wikipedia
For More Information
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
Kate Madigan
[email protected]
Ann Murphy
[email protected]