Transcript DECA COMPETITION

DECA
COMPETITION
HOW DO I
COMPETE?
What is DECA Competition?
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Allows you to demonstrate skills learned
in the marketing classroom.
Allows students to interact with
business leaders.
Allows students to practice leadership
skills.
The ticket to travel and exciting new
adventures for students.
A way for students to win scholarship
money.
How Do I Compete?
The DECA Competitive Events Program
provides a variety of competitive
opportunities.
Each member may choose the event which
most closely relates to their career
interest and their abilities.
Competitive Events include testing only
events, testing and role-play events,
written presentations, team events, and
chapter events.
AN OVERVIEW OF
DECA’S COMPETITIVE
EVENTS
1st Year Marketing Student
Competitions **New**
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Principles of Business Management
and Administration
Principles of Finance
Principles of Hospitality and Tourism
Principles of Marketing
Individual Series Events
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Participants take a 100 question exam
over marketing concepts and industry
specific information.
Participants also participate in a role
play activity with a judge from business
and industry.
Students have 10 minutes to prepare
for the role-play and 10 minutes with
the judge.
Career Areas for Individual
Series Events
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Accounting Applications
Apparel and Accessories Marketing
Automotive Services
Business Services Marketing
Food Marketing
Hotel Lodging and Management
Marketing Management
Quick Service Management
Restaurant and Food Service Management
Retail Merchandising
Sports and Entertainment Marketing
Management Team Decision
Making Events
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Students work as partners (2 members)
Each student takes a 100 question exam over
marketing concepts and industry specific
information.
Students work together to present solutions
to a specific case.
Students present their answers to the judge
in a role-play activity.
The students have 30 minutes to prepare the
case study and 15 minutes to present to the
judges.
Career Areas For
Management Team Decision
Making Events
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Business Law and  Sports and
Entertainment
Ethics
Marketing
Buying and
Merchandising
Financial Analysis  Travel and Tourism
Marketing
Services
Hospitality Services
Marketing Research Events
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Students may compete alone or in teams of 1 to 3
members.
Students conduct marketing research in one of a
number of specific industries.
Students report their findings in a 17-30 page
written manual.
Students also present their results in a 15 minute
role play with a judge.
The 2010 topic for each occupational category is the development of a
strategic plan to enhance the current employee-training program of
an existing business. The training program relates to characteristics
such as training content, methods of instruction, selection of media
used for instruction, etc. Using an existing business of their choice,
participants will research the current training program and its
effectiveness. Participants will develop a strategic plan to enhance
the current training program.
Career Areas for Marketing
Research Events
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Business Services Operations Research Written
Event
Buying and Merchandising Operations Research
Written Event
Finance Operations Research Written Event
Hospitality & Tourism Operations Research
Written Event
Sports and Entertainment Marketing Operations
Research Written Event
**Manuals are due February 5th**
Business Management and
Entrepreneurship Events
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Students work in a variety of formats to
create business plans for existing businesses
or for the creation of new businesses.
Students may work in teams of 1 – 3 members
except in the Entrepreneurship Participating
Events. These events are for only 1 chapter
member.
Participating Events are 11 pages in length and
all other events are 30 pages.
Business, Marketing, and
Entrepreneurship Events
TEAM EVENTS
(15 Minute Interview)
INDIVIDUAL EVENTS
(20 Minute Interview)
Internet Marketing
Business Plan Event
Entrepreneurship
Participating – Opening
an Independent
Business
Entrepreneurship
Written
International Business
Plan Event
Entrepreneurship
Participating – Opening
a Franchise Business
Marketing Representative
Events
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Students participate individually or
in teams.
Students prepare a 10 page written
promotional plan.
The exception is the Technical Sales
Event which contains no written
material.
Students present a 20 minute
prepared presentation to the judge.
Marketing Representative Events
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Advertising Campaign Event – students must
prepare an advertising campaign for an
existing company or product.
This event
consists of a team with 1-3 members. These
students also take a test.
Fashion Merchandise Promotional Plan –
Individual students prepare a 10 day
promotional campaign for an existing company
or product. These students also take a test.
Technical Sales Event – Individual students
prepare a formal sales presentation using a
given product. Products change yearly and
current information may be found in the
DECA Guide.
Special Activities
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DECA Quiz Bowl – A state team made up of students
from a number of schools competes against teams
from other states. To qualify students test on
marketing concepts and DECA information at the
state conference..
Virtual Business Challenge –Students compete online
through the National DECA Website (www.deca.org)
the Virtual Business simulation.
Stock Market Game- Participants in the SIFMA
Foundation Stock Market Game develop and manage
an investment portfolio. The Stock Market Game is
conducted via the Internet and allows DECA members
to test their skills against other DECA members in an
online competition. Each participating team manages
all aspects of the portfolio including stock selection,
buying and selling. The goal of the competition is to
increase the value of the beginning portfolio.
Georgia DECA State Only
Competitive Events
A series of competitions held only in the state
of Georgia.
Winners in these events serve as voting
delegates or delegates in the leadership
academies at the International Career
Development Conference.
These events consist of individual test and roleplay events.
Georgia DECA State Only
Events
Role Play Only
 Job Interview
 Marketing Decision Making
 Business Speech
Testing Only
 Advertising Services Testing
 Business Administration
Testing
 Business Management &
Administration Testing
 Entrepreneurship Testing
 Free Enterprise Economics
Testing
 General Marketing Testing
Testing Only (continued)
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Marketing Math Testing
Selling Testing
Buying and Merchandising
Testing
Travel and Tourism
Testing
Hospitality Services
Testing
Finance Testing NEW
2009-10
Chapter Events
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Community Service Project
Creative Marketing
Entrepreneurship Promotion Project
Financial Literacy Promotion Project
Learn and Earn Project
Public Relations Project