sparking creativity in high school entrepreneurs
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Transcript sparking creativity in high school entrepreneurs
Sparking Creativity
in High School Entrepreneurs
Ashley Gaffney
[email protected]
Donna Martin
[email protected]
Buchholz High School
Located in Gainesville, Florida
Student population of 2,200
Suburban demographic
Academic emphasis, highest rating on
state assessment tests
Academy of Entrepreneurship
Career academy established in 1993
Magnet program
Present enrollment – 230 students, gr. 9-12
Variation of “academy”
– One elective class each year, two
teachers
– Not leveled by academic ability
– College prep curriculum, community
partnerships
Academy Structure
Corporate Officers
– CEO—overall Spirit Spot success,
recruiting, officer installation, National
Technical Honor Society
– COO—Spirit Spot operations
– CFO—cash tills & reports for Spirit Spot
– CMO—Spirit Spot marketing
– CIO—Newsletters, press releases
– DECA President—Projects, membership,
competition
Curriculum
Gr 9—Principles of Entrepreneurship
Gr 10—Business Management & Law
Gr 11—Business Ownership
Gr 12—Retail Essentials
(optional)
– Gr 11 or 12—Marketing Directed Study
– Gr 11 or 12—Marketing On-the-Job
Training
9th Grade—Principles of
Entrepreneurship
Ethics / Personal
Responsibility
•
Advantages /
Disadvantages
•
•
Setting Goals
• Economics (Supply and
•
Communication
•
Parts of a Business Plan
•
Forms of Business
Ownership
•
Leadership / Management • Compensation and Benefits
Demand)
• Marketing and Advertising
• Financial Aspect of Business
• Technology
10th Grade—Business Management
and Law
•
Economics (Supply &
Demand)
• Legal Issues Facing Start-ups
• Government Regulations
•
•
•
•
Entrepreneurial Potential
• Site Selection and Layout
Ideas vs. Opportunities
• Marketing Plan
Globalization
Business Planning
•
Market Analysis
•
Business Ownership
• Price Strategy
• Promotion Strategy
• Channels of Distribution
DECA
International marketing club for high school
students
Prepares emerging leaders and
entrepreneurs in high school students
Split into 2 chapters
– 9th and 10th grade
– 11th and 12th grade
Project-based and test-based competitions
DECA Projects
Creative Marketing – Business Fair
Entrepreneurship Promotion – Teaching
kids at local Boys and Girls Club about
entrepreneurship
Public Relations – Adopt-a-puppy-thon
Learn and Earn – Fundraising for MDA
Junior Achievement
Success Skills
Develops personal strategies to achieve
lifelong learning pursuits and career
opportunities
– Team-building
– Problem-solving
– Critical-thinking
– Communication
– Negotiation
– Leadership
Mock-interviews conducted
Junior Achievement
Company Program
JA Company Program
– Company structure and student roles
– Capitalization
– Customer-product focus
– Product-market pricing
– Company operations
– Product sales
– Company liquidation
Class Projects – Sales Unit
“Can You Sell It?” Project
Objectives—students learn and apply steps
of the selling process
Project Details
–
–
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–
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2-3 week unit
Sales training videos used
Pick a unique, non-existent product
Work with partner and role play a sales pitch
Rubric for grading
Class Projects – Advertising Unit
Objectives—to present an ad campaign to
executives of an advertising firm
Utilizes differentiated instruction
Students choose a product and develop a
portfolio
Rubric for grading
11th Grade—Business Ownership
Business Plans—teams of two
– Junior Achievement program “Be
Entrepreneurial”
– Junior Achievement “Company Program”
– DECA Competitions
Business plans
Business operations plans (market
research)
Advertising campaigns
Community Partnerships
Junior Achievement
– Students as learners
– Students as teachers
Santa Fe College/CIED
– Business pitch
– Mentoring, seed money
Pizza Vito
– Social media marketing
Class Projects
Credit Card Use for Spirit Spot
– Fees
– Terms and conditions
Bobcat Blankets
– Marketing project involving social media
– Video for uploading
Tshirt Designs
– www.customink.com
www.youdesignit.com
The Spirit Spot
1200 sq. ft. retail store
– Apparel, spirit items, school supplies,
books
– Café
Cooperative food program
– Exclusive menu
– Markup = 25-50 cents per item
Four POS systems, 2 lunch shifts daily
20 minutes before school—volunteer staff
Store Operations
6-time DECA National Gold-Level
Certification
Gross sales last year = $50,000
School Uniforms—fantastic!!!
1 day per week for “book work”
Store Operations
Store Operations
Store Operations
Store Operations
Benefits to the Students
Real work experience
Leadership and management experience
Poise, self-confidence
Application of knowledge and skills
$ for DECA competition
Enthusiasm, Excitement, Wholehearted
involvement