Transcript SFHS Marketing Education

SFHS Marketing Education/
DECA Program
Home of the World’s Largest DECA Chapter
SFHS Marketing Education Program
 Established in 1997 with 27 Marketing students and
11 DECA Members
 Currently have more than 500 Marketing students
and was once again named as the World’s Largest
DECA chapter in May 2013 with 1,039 members
 Program is Industry Certified by the American
Marketing Association
Marketing classes lead to marketing
opportunities
Classes Offered
 Marketing Principles
 Advanced Marketing
 Introduction to Fashion Marketing
 Fashion Marketing Sales and Promotion
 Sports and Entertainment Marketing
 Advanced Sports and Entertainment Marketing
 Entrepreneurship: Building a Business
 Marketing WBL
 *IB Business and Marketing*
Marketing, Sales, and Services
Career Pathways
Marketing Management
Marketing Principles, Advanced Marketing,
Entrepreneurship: Building a Business
Fashion Marketing
Marketing Principles, Introduction to Fashion
Marketing, Advanced Fashion Marketing
Sports and Entertainment Marketing
Marketing Principles, Introduction to Sports
and Entertainment Marketing, Advanced
Sports and Entertainment Marketing
Marketing Classes Prepare
Students for College
 On average,
97% of our marketing students
attend college.
 The vast majority of our advanced marketing
students major in marketing in college.
Business Projects
Advertising Campaigns
& Marketing Research Projects
Lance’s Jewelry
Cumming
Ichiban Steak and Sushi
Alpharetta
The UPS Store
Alpharetta
Computer Transitions Inc.
Cumming
SpekWorx Vision Center
Winder
Riverside Bank
Buckhead
Laurel Springs Golf Club
Suwanee
My Gym Children’s Fitness Center
Duluth
Business Projects
Completed over 30 projects in the last 3 years
Sawnee EMC
AMS Pool
PVR Research
I.O. Metro
Marco’s Pizza
Yummy Yogurt
Leadership Forsyth
State Farm
North Metro Massage
Carvel
Callaway Security Systems
McDonald’s
Cumming
Cumming
Suwannee
Cumming
Cumming
Cumming
Cumming
Cumming
Cumming
Alpharetta
Alpharetta
Johns Creek
SFHS DECA students assisted GMMG Ad Agency of
Washington, DC in developing a state-wide
advertising campaign for the Southern Governor’s
Association
SFHS DECA students, Jordan Chatelain and
Bailey York, recorded two 30 second radio
spots to promote CollegeBoard.com. The
commercials aired on 94.9fm.
Marketing students design ads for The
Avenue and are awarded scholarships
Marketing students are mentored by representatives
from Infinitee Advertising Agency in Atlanta
Students designed a social media marketing
campaign for The Avenue & Cousins Properties
The campaign was
used at all Avenue
locations in
Georgia and
Tennessee
Entrepreneurship
Students manage DECA’s school store,
The Bird Cage
Sports and Entertainment Marketing
DECA Night With the
Atlanta Hawks
Advertising Project for Atlanta
Motor Speedway
Sports
Marketing
students
conducted
marketing
research
and
designed a
sports
show
which
aired on
ESPN in
October
2010
Fashion Marketing
Former SFHS Fashion
Student Designs for Barbie
Produce the Prom Fashion Show
Marketing WBL
 Juniors and Seniors explore career interests in
the field of marketing.
 Student job titles range from customer service
representatives, sales associates, and assistant
managers, to marketing assistants and more.
 Marketing Assistant, K.C. Love, designed
advertisements for new products offered by River’s
Edge Pharmaceuticals in Suwanee. His employer
awarded him a $20,000 scholarship.
Marketing WBL
Marketing student, Karlee Smith, completed her WBL
experience at Vanity Fair. She studied fashion marketing
in college and currently markets the PINK line at the
Victoria’s Secret corporate headquarters in Ohio
Scholarships
In the past 5 years, marketing students have
received a total of 35 scholarships (half of a
million dollars) solely based upon projects that
they completed in their Marketing classes and in
DECA




The Avenue Forsyth business scholarships
E-Step Entrepreneurial Business Plan scholarships
DECA Scholarships
Marketing Internship Scholarships-$20,000
 The Art Institute Scholarships-$80,000
 SCORE Business Plan Scholarships
DECA
“An Association of Marketing Students”
*SFHS DECA is the largest DECA chapter in the world*
DECA is a co-curricular organization designed for
students who are interested in careers in marketing,
management, and entrepreneurship.
DECA Competition
SFHS had 91 winners at the 2013 state competition
who will advance to compete at the upcoming
International DECA Competition in California
2013 Competition stats
80% SFHS International competitors-Top 20%
SFHS
st
1
Place International
DECA winners
Marketing Instructors/
DECA Advisors
Debra Moore
– Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing
WBL
Nancy Ruff
– Marketing Principles, Fashion Marketing, Fashion Marketing Sales and
Promotion, IB Business and Management
Katie Pniewski
– Marketing Principles, Sports and Entertainment Marketing, Advanced
Sports and Entertainment Marketing
Seth Hutchinson
-Marketing Principles, Sports and Entertainment Marketing