Transcript 2. Fashion Marketing - Forsyth County Schools

SFHS Marketing
Education/DECA Program
SFHS Marketing Education
Program
Established in 1997 with 27 Marketing
students and 11 DECA Members
Currently have more than 450 Marketing
students and were named as the largest
DECA chapter in the world in May 2010
with 750 members
Program is Industry Certified by the Sales
and Marketing Executives of Atlanta and
the American Marketing Association
Marketing classes lead to marketing
internship opportunities
Classes Offered
Marketing Principles
Advanced Marketing
Introduction to Fashion Marketing
Fashion Marketing Sales and Promotion
Sports and Entertainment Marketing
Advanced Sports and Entertainment Marketing
Entrepreneurship
Marketing WBL/Internship
**Future IB Business and Marketing Course**
Marketing, Sales, and Services
Career Pathways
1. Marketing Management
– Marketing Principles, Advanced Marketing,
Entrepreneurship: Building a Business
2. Fashion Marketing
– Marketing Principles, Introduction to Fashion
Marketing, Advanced Fashion Marketing
3. Sports and Entertainment Marketing
– Marketing Principles, Introduction to Sports
and Entertainment Marketing, Advanced
Sports and Entertainment Marketing
Marketing classes prepare
students for college
On average, 97% of our marketing students
attend college.
The vast majority of our advanced
marketing students major in marketing in
college.
Business Projects
Advertising Campaigns and Marketing Research
Ichiban Steak and Sushi
Alpharetta
Lance’s Jewelry
Cumming
The UPS Store
Alpharetta
Computer Transitions Inc.
Cumming
SpekWorx Vision Center
Winder
Riverside Bank
Buckhead
Laurel Springs Golf Club
Suwanee
My Gym Children’s Fitness Center
Duluth
Business Projects
Completed 35 projects in the last 8 years
LEADER Driver Safety Program
Cumming
Carvel
Alpharetta
Collegeboard.com
Georgia
Concert in the Quarry featuring ARS
Suwanee
Leadership Forsyth
Cumming
The Avenue Forsyth
Cumming
SFHS DECA students assisted GMMG Ad Agency of
Washington, DC in developing a state wide advertising
campaign for the Southern Governor’s Association
The Avenue Forsyth
Marketing students work with Infinitee Advertising Agency
Social Media Marketing Plan for
The Avenue & Cousins Properties
Farina Irani, Lauren Schuster, and
Rose Freitag
Marketing students design ads for The
Avenue and are awarded scholarships
Sign Up To Take A Marketing Class
Fashion Marketing
Field Trip to the Apparel Mart
Produce the Prom Fashion Show
Sports and Entertainment Marketing
DECA Night With the
Atlanta Hawks
Project for Atlanta Motor
Speedway
Entrepreneurship
Learn how to own and operate a business.
Students manage DECA’s school store,
The Bird Cage
Marketing Internship
Marketing student, Karlee Smith, completed an internship
at Vanity Fair. She currently markets the PINK line at the
Victoria’s Secret corporate office
Scholarships
In the last 5 years, marketing students have received
a total of 25 scholarships valued at more than half of
a million dollars (solely based upon projects that they
have completed in their Marketing classes and in
DECA at SFHS)
-The Avenue Scholarships
-E-Step Entrepreneurial Business Plan scholarships
-DECA Scholarships
-Marketing Internship Scholarships-$20,000
-The Art Institute Scholarship-$80,000
-SCORE Business Plan Scholarships
Why Should You Take A Marketing Class?
• Prepare for college
• Win Scholarships
• Travel and compete in DECA, An Association
of Marketing Students
• Have FUN while learning
Marketing Students receive
scholarships
DECA Students travel to Hollywood,
California
Sign Up To Take A Marketing Class
Fashion Marketing
Field Trip to the Apparel Mart
Produce the Prom Fashion Show