Transcript DECA - Images

DECA
An Association
of Marketing Students
DECA
An educational youth organization designed for students
enrolled in Marketing Education and is an integral part of the
total ME program
LOCAL – Chapter
STATE – Association
NATIONAL– The Club
You are a MEMBER of the Any High School Chapter of
the Tennessee Association of DECA
1st National Conference
•Peabody Hotel
•Memphis, TN
•1947
Tennessee – The
Birthplace of DECA
DECA Emblem
VOCATIONAL UNDERSTANDING
First-hand knowledge of merchandising,
management marketing, career
opportunities
LEADERSHIP DEVELOPMENT
CIVIC CONSCIOUSNESS
Giving students the opportunity to
participate in many activities
designed to teach them to be leaders
and followers
Learning to recognize ones
obligations to the community
in which one lives
SOCIAL INTELLIGENCE
Learning to develop poise and
social graces and become aware of
the social environment through
DECA social events
DECA Colors
BLUE
GOLD
National Publication
DECA Dimensions
National Tagline:
State Publication
DECA Dialogue
DIVISIONS
High School
Delta Epsilon Chi
– Junior College Community
College enrolled in post
secondary programs of
merchandising, marketing
and management
Collegiate
– College or university
students preparing for
careers as teachercoordinators and DECA
chapter advisors
Professional
– Chapter advisors, state
advisors, parents,
supervisory personnel,
board of education’s
members, local and state
advisory committee
members
Alumni
– Membership after HS or
College graduation
Tennessee
State President
State Secretary
Tennessee
East Vice-President
East
Region 5 & 6
Middle
Middle Vice-President
Region 3 & 4
West
Region 1 & 2
West Vice-President
National Regions
Western Region
WR Vice President
North Atlantic
NR Vice President
Includes Canada
National President
Southern
SR Vice President
Central
CR Vice President
Germany, Guam, Puerto Rico
Includes Tennessee
Vocabulary
Marketing Education – the class; one is a marketing
STUDENT
DECA – the youth organization; one is a DECA member
DECA, INC – Legal entity
DECA Board – Sets policy and is appointed by DECA
Inc
NAB – National Advisory Board – Donor Businesses
ILC – International Leadership Conference National
conference
ICDC – International Career Development Conference
Headquarters – Reston, VA
Program of Work
A plan for the local chapter including wellrounded and diversified activities that will
accomplish the goals of the Chapter.
– Vocational Understanding
– Leadership Development
– Civic Consciousness
– Social Understanding
Vocabulary Usage
Conferences not conventions
Advisors not sponsors
Chapters not clubs
Competitive events not contests
Sales projects not fund-raising activities
Chapter activities manual not scrapbook
ME student not member
DECA member not student
Competitive Events
Individual Series Events
Apparel and Accessories Marketing
Series, AL
Sponsored by J.C. Penney Company, Inc.
Apparel and Accessories Marketing
Series, ML
Sponsored by J.C. Penney Company, Inc
.Business Services Marketing
Series
Food Marketing Series, AL
Sponsored by Safeway, Inc.
Food Marketing Series, ML
Sponsored by Safeway, Inc.
Full Service Restaurant
Management Series
Marketing Management Series
Quick Serve Restaurant
Management Series
Retail Merchandising Series, AL
Sponsored by SEARS
Retail Merchandising Series, ML
Sponsored by SEARS
Vehicles and Petroleum Marketing
Series
Sponsored by National Automotive Parts
Association
Management Team Decision
Making Events
E-commerce Management Team
Decision Making Event
Financial Analysis Management
Team Decision Making Event
Hospitality Services Management
Team Decision Making Event
Sponsored by Marriott International, Inc.
Sports and Entertainment Marketing
Management Team Decision Making
Event
Sponsored by Northwood University
Travel and Tourism Marketing
Management Team Decision Making
Event
Marketing
Research Events
Business and Financial
Services Marketing
Research
EventFood Marketing
Research Event
Sponsored by Safeway, Inc.
General Marketing
Research Event
Hospitality and
Recreation Marketing
Research Event
Sponsored by SouthWestern, Thomson
Retail Marketing
Research Event
Marketing
Representative
Events
Advertising Campaign
EventFashion
Merchandising
Promotion Plan
Sponsored by The Fashion
Institute of Design &
Merchandising
Technical Sales Event
Business Management and
Entrepreneurship Events
E-commerce Business Plan
Event
Entrepreneurship Written
Event
Chapter Team Events
Civic Consciousness Project
Sponsored by Seven Up (a
division
of Dr Pepper/Seven Up, Inc.)
Sponsored by Ewing Marion
Kauffman Foundation
Creative Marketing Project
International Business Plan
Event
Entrepreneurship
Participating Events
Entrepreneurship Promotion
Project
– Creating an Independent
Business – Sponsored by
Ewing Marion Kauffman
Foundation
– Creating a Franchising
Business – Sponsored by
The International Franchise
Association Educational
Foundation, Inc.
Learn and Earn Project
Sponsored by Otis
Spunkmeyer, Inc.
Special Activities
DECA Quiz Bowl7 UP Challenge
Sponsored by Seven Up (a division
of Dr Pepper/Seven Up, Inc.)
Virtual Business Challenge
Sponsored by Knowledge Matters
Stock Market Game
Sponsored by NASDAQ and The
Foundation for Investor Education
Regional Competition
$15
State Competition
$65
International Competition
$115
A Feeling of Accomplishment
PRICELESS
Some organizations don’t offer
memories…
For one that does, become a part
of DECA