Transcript Marketing Education Update - GADOE Georgia Department of

MARKETING EDUCATION UPDATE
JULY 2010
Linda Smith
Program Specialist
Marketing Education
1752 Twin Towers East
Atlanta, Georgia 30334
404-657-6588 (office)
[email protected]
New Marketing
Teachers: Welcome!
CURRICULUM:
Finding the Standards on the GaDOE Home
Page:
www.gadoe.org
Where are the CTAE Curriculum
Standards? www.gadoe.org
Marketing, Sales & Service (Revised July 2010)
Do School Systems Really Need to Follow the Sequence of Courses in a Pathway?
Pathway: Marketing & Management
Pathway: Fashion Marketing
Pathway: Marketing, Communications
& Promotion
Pathway Courses: Approved
1.
Marketing Principles
2.
Entrepreneurship: Building a Business
3.
Advanced Marketing – capstone
Pathway Courses: Approved
1. Marketing Principles
2. Intro to Fashion Marketing
3. Advanced Fashion Marketing – capstone
Pathway Courses: Approved
1. Marketing Principles
2. Professional Sales & Promotion
3. E-Marketing – capstone
Choose One of These Courses:
A. Marketing Research
B. Entrepreneurship: Building a Business
C. International Business & Marketing
D. Professional Sales & Promotion
Choose One of These Courses:
A. Marketing Research
B. Entrepreneurship: Building a Business
C. International Business & Marketing
Choose One of These Courses:
A. Marketing Research
B.
International Business & Marketing
C.
Professional Sales & Promotion
Pathway: Sports & Entertainment
Marketing: Approved
Pathway: Travel Marketing & Lodging
Management: Approved
1.
2.
1. Marketing Principles
2. Discovering Hospitality & Tourism
Marketing
3. Hospitality & Tourism Management
3.
Marketing Principles
Introduction to Sports & Entertainment
Marketing
Advanced Sports & Entertainment
Marketing
Choose One of These Courses:
A. Marketing Research
B.
Professional Sales & Promotion
C.
International Business & Marketing
Choose One of These Courses:
A. Professional Sales & Promotion
B. Marketing Research
C. International Business & Marketing
Mkt Co-op/Internship
Marketing Education Assessments per Pathway:
National Assessments for
End-of-Pathway Completers:
Career Pathway Area
Certification Title
Certifying Agency
Marketing &
Management
Marketing Education
Management Trainee
Fashion Marketing
Retail Trades Assessment
Marketing
Communications &
Promotion
Sports & Entertainment
Marketing
Travel Marketing &
Lodging Management
A*S*K Fundamental
Marketing Concepts
Oklahoma Career Tech
Testing & Multi-State
Academic & Vocational
Curriculum Consortium
(MAVCC)
National Occupational
Competency Testing
Institute (NOCTI)
A*S*K Institute –
Institute for Assessment
of Skills & Knowledge
Currently Unavailable
Currently Unavailable
National Assessments for
End-of-Pathway Completers:
Concentrator Versus Completer?
Concentrator: Student who has taken/passed 3 or more
CTAE courses in a specific program area in high school.
Completer: Student who has taken/passed 3 or more
CTAE courses in a specific program area AND who has
passed the Georgia High School Graduation Test
(GHSGT).
National Assessments for
End-of-Pathway Completers:
Blue Prints of National Assessments:
Blue Prints (sample questions or some form of study
guide) will be coming out.
These Blue Prints will be passed on to you as soon as they
are available. Program Specialists will likely have these
documents and review them in the fall Regional Drive – In
Meetings.
Instructional
Resources:
GPS Lesson Plans: DVD Contains
FY 2008, FY 2009 & FY 2010 Lesson Plans
• 2007-2008:
Marketing & Management
Pathway
• 2008-2009:
Fashion Marketing Pathway
Marketing, Communications &
Promotion Pathway
• 2009 – 2010:
Sports & Entertainment
Marketing
Thanks To The FY 2010 Writers:
• Memory Reed, Harris Co. High School
• Megan Hatcher, Chestatee High School
• Stacey Orr, Douglas Co. High School
• Krystin Glover, Whitewater High School
Elements Project: Aligning
Curriculum Standards to DECA
Competitive Events
Thanks to Memory Reed, Harris Co. High School, &
Stacey Orr, Chapel Hill High School, for aligning all
Curriculum Standards in all Marketing Courses to all
appropriate DECA Competitive Events.
This project will be rolled out at the DECA
“WorkWinWow” Workshop, Thursday,
September 23rd.
Middle School Curriculum and
Lesson Plans:
• Basic Skills of Marketing- 6th grade
• Exploring Marketing Education- 7th grade
• Pathways in Marketing- 8th grade
(http://www.gadoe.org/ci_cta.aspx?)
Click on Marketing, Sales and Services, center column, mid page
In summer or early fall, CTAERN will make a
decision about developing GPS lesson plans for
middle school marketing.
New Online Course:
Virtual “Marketing Principles” Course is now
on Georgia Virtual School Site and Ready for
use.
Marketing Teachers’ Professional
Development Opportunities for FY
2011:
Regional Drive In Meetings in FY 2011:
Specific Information Disseminated Soon:
Month
Date
Day of Week
Location (City)
August
18
Wednesday
Conyers
August
25
Wednesday
Waycross
September
1
Wednesday
Newnan
September
13
Monday
Sonoraville
September
29
Wednesday
Marietta
October
4
Monday
Warner Robins
October
6
Wednesday
Athens
October
25
Monday
Albany
November
8
Monday
Evans
November
17
Wednesday
Savannah
Marketing & DECA Conferences and Workshops for FY 2011:
Date
Workshop/Conference
Vendor
Location
PLU’s
1
Sunday, July 18 and
Wednesday, July 21, 2010
(at GACTE)
Industry Certification Workshop (for Walter Burgess
teachers certifying in FY 2011)
Renaissance Waverly
Hotel, Atlanta
Friday, August 27, 2010
New Marketing Teachers’ Workshop Beth Pitts
Saturday, August 28, 2010
New DECA Advisors’ Workshop
(Both New Marketing Teachers and
New DECA Advisors on POW)
Debra Moore
Thursday, September 23,
2010
“WorkWinWow” DECA Workshop
(for new and experienced DECA
Advisors)
DECA Fall Leadership Conference
(for DECA members)
DECA Board
North Hall High School,
1
Gainesville
South Forsyth High School, 1
Cumming
(close proximity to North
Hall HS)
Certificate of Credit
Lanier Charter Career
Academy, Gainesville (cuts
costs to use academies)
Crowne Plaza Ravinia,
Atlanta
Thursday, October 7 –
Friday, October 8, 2010
Friday, October 15, 2010
October 2010
(Exact date TBA)
DECA Rally
(for DECA members)
Marketing & Management Pathway
Case Studies: Final Assessment for
Mastery of Standards
DECA Board
DECA Board
Perry
Bob O’Keefe
Grayson High School,
Loganville (Gwinnett
County)
1
Marketing & DECA Conferences and Workshops for FY 2011:
Date
Workshop/Conference
Vendor
November 2010
(Exact date TBA)
January 27, 2011
Emerging Technology in Marketing
and DECA
DECA Region Career Development
Conferences (Competitive Events
Conferences)
Rachael McClain
February 4, 2011
DOE, GMEA Board
& DECA Board
June 10, 2011
Marketing Professional
Development Conference
(for Marketing Teachers/DECA
Advisors)
DECA State Career Development
Conference (Competitive Events
Conference)
International Career Development
Conference (Competitive Events
Conference)
School-Based Enterprise Workshop
June 11, 2011
AmericasMart Workshop
Dr. Jacqui Huffman
TBA
May be adding Social Media
CTAERN Training for Teachers
February 24 – February 26,
2011
April 30 – May 3, 2011
DECA Board
DECA Board
Location
PLU’s
Lanier Charter Career
Academy, Gainesville
10 locations in the state
1
Lanier Charter Career
Academy, Gainesville
(cuts cost by using
academies)
Marriott Marquis,
Downtown Atlanta
Certificate of Credit
DECA Board
Orlando, Florida
Dr. Jacqui Huffman
North Gwinnett High
School, Suwannee
(Gwinnett County)
AtlantasMart, Downtown
Atlanta
1
1
Handling of POW
In FY 2011:
(Refer to handout entitled
“Important Information
Concerning 2010 – 2011
Program of Work” for
Specifics about DECA
POW.)
FY 2011 POW GENERAL
INFORMATION:
Program Management Goal: Easier Accountability for Local
CTAE Administrators:
Documentation for completion of POW criteria will be
collected/assessed by the Program Specialists and sent to
the Program Area’s teachers and CTAE administrators.
Example: “Marketing Instructor shall submit local chapter
plan of yearly activities to Linda Smith by October 1st.”
Linda Smith will verify local chapters’ yearly activities and
send an email to Marketing teachers and their CTAE
administrators by October 20th.
FY 2011 POW General Information:
Examples of Criteria Documented by Program
Specialists and Sent to Teachers and CTAE
Administrators:
Date CTSO’s are affiliated with the state and national
association.
CTSO’s yearly plan of activities and budgets.
CTSO’s conferences/training sessions (i.e., Fall
Leadership Conferences, Fall Rallies, State Competitive
Events’ Conferences, Local Chapter Officer Training
Sessions,
etc.)
FY 2011 POW General Information:
Program Management Goal: More Consistency Among
POW’s in all Program Areas:
Questions were raised as to why some CTSO’s had Rallies,
Local Officer Training Programs, etc. while others did not.
So, Program Specialists were asked to address these
issues.
Like conferences/activities were placed in the same
sections of POW.
While the intentions were good, too many “costly” criteria
were placed in the same section of the POW document.
FY 2011 POW General Information:
Out of School Issues and Travel Costs:
Local CTAE administrators STILL determine who will or will
not receive the extended day grant.
If a system cannot afford to send a teacher to the required
activities (determined by points), the teacher will have to
complete an improvement plan this year. But, the
statement will reflect the system’s inability to pay for the
activity and will in no way reflect on the teacher.
This issue will be resolved next year.
Business
Partnerships:
MARKETING
INDUSTRY
CERTIFICATION:
NEW INDUSTRY CERTIFICATION
CHAIR FOR AMA: BRANDON PELISSERO
What Can You Expect?
A CEO and AMA Chair Who Is:
▫ Off the chart in terms of enthusiasm and dedication!
▫ Willing to join AMA and serve on the AMA Board just to represent
Marketing, Industry Certification and DECA
▫ Hungry to learn “everything” about Marketing Education, DECA
and the business projects that have been implemented!
▫ Eager to work with students and assist teachers in all aspects of
our program!
THE STYLE upGRADE –
DECA/Marketing Competitive
Project
(See handout for details.)
Atlanta Motor Speedway is EAGER
to offer another student project
competition in FY 2011!
(All details will be sent in an email.)
Goal: To add one project per year.
Information will be
sent to you via email.
FY 2010 Award Recipients:
•New Teacher of the Year
•Teacher of the Year
•Industry Certification
Completers
2010 GACTE Teacher of the Year
Candidate:
Bettina Tate
Sol C. Johnson High School, Savannah
2010 GMEA and GACTE
New Teacher of the Year
Rachael McClain-Lanier Charter Career
Academy, Gainesville
Industry Certification Recipients:
• Cathy Roberts-Woodstock
HS, Cherokee Co.
• Elaine Tignor-Northside
HS, Houston Co.
• Al Donahue-Model HS,
Floyd Co.
• Jami Briggs-Troup County
HS, Troup Co.
• Bettina Tate & Linda GreenSol C. Johnson HS,
Chatham Co.
• Brandy TurnipseedCreekside HS, Fulton Co.
• Shayna Brown-Houston
County HS, Houston Co.
• Stacy Summers-Warner
Robins HS, Houston Co.
• Dawn Brown-Habersham
Central HS, Habersham Co.
Industry Certification Recipients:
• Sheila Donigan-Glenn
Hills HS, Richmond Co.
• Stacey Orr & Whitney
Lester Chapel Hill HS,
Douglas Co.
• Dolly Baker-Spencer HS,
Muscogee Co.
• Lauren Freiberg-Kendrick
HS, Muscogee Co.
• Willotte Lowe & Mitzi
Jackson-Hardaway HS,
Muscogee Co.
• Emily Styers-Northside
HS, Muscogee Co.
• Libby Clay-Shaw HS,
Muscogee Co.
• Rachael McClain-Lanier
Charter Career Academy,
Hall Co.
Georgia Marketing Education Association
(GMEA): Yalanda Bell, President
See GMEA Web Site (mygmea.org) for
“GMEA Update at GACTE 2010 Conference”
See Linda and/or Yalanda after the
session.
Or, feel free to call or email anytime .
Linda: 404-657-6588 ([email protected])
Yalanda: 678-957-3139 ([email protected])