Transcript Introduction to DECA - Mrs. Nelson Business and Technology

Marketing
Unit 1
Introduction to DECA
Danna Nelson
Gresham High School
Gresham, Oregon
Units for Marketing
Teachers Click on the Unit for Additional Information
Marketing 1
 Introduction to DECA
 Social Responsibility & Ethics
 Job Survival Skills
 Marketing Foundations
 Enron: A Failure in Business Ethics
 Economic Foundations
 Consumer Behavior & Competition
 E-Commerce & Virtual Marketing
 The Pirates of Silicon Valley
Marketing 2
 Product Management, Branding,
Packaging, & the Product Life Cycle
 Pricing Strategies
 Promotion: Communication & Selling
 Promotion: Advertising, Public
Relations, & Sales Promotion
 Channel Management
 Product Placement in Television &
Movies
 Entrepreneurship & Preston Tucker
 Entrepreneurship with Joy
Mangano
Career & Technical Education
A course or set of courses
designed to prepare students for
specific careers - also called
Career Education.
Includes: Automotive, Graphics, Business, Child
Development, and Marketing Education
Marketing Education
A course designed to provide
students with fundamental skills and
concepts needed for success in
careers in marketing, management,
and entrepreneurship.
Frameworks 1.1
Entrepreneurship
The process of starting and
operating your own business.
Frameworks 9.5
Entrepreneurs
Anyone can be
an entrepreneur
and you can
begin at any
age!
Danny Graham and
Nick Henry
Operate Their Business
Frameworks 9.5
Parts of Marketing Education
• Classroom Instruction – What we are doing now!
• DECA Chapter Activities – Includes State and
National Competition (Optional). Also includes projects
for Oregon Humane Society and the Doernbecker
Hospital. This is open for discussion for other
opportunities to give back locally to our community.
DECA Chapter Activities
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Officer Installation Breakfast
DECA Month Activities
Field Trips
OHS Project
DH Project
Food Drive
State Competition
International Competition
Pro Sports Career Day
Goal for this year would be to set this
Career Day Event up for all Business
students.
This event is an education workshop
presented by the Portland Timbers and
Portland Trail Blazer management team.
This event is a unique opportunity for
marketing students to get insight into the
day-to-day marketing in sports
organizations.
Speakers from different departments
in the these organizations will talk about
their role with the team.
Officer Installation Breakfast
• DECA Chapter Officers are responsible or
organizing and arranging for the
installation breakfast.
• Goal is to have this in place by 17-18
school year.
DECA Officers
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President
Vice President
Treasurer
Historian
Social Media Correspondent
What is DECA’s mission?
DECA prepares emerging
leaders and entrepreneurs in
marketing, finance, hospitality and
management in high school and
colleges across the globe.
DECA’s Guiding Principles
DECA prepares the next generation to be:
• Academically Prepared
– DECA members are ambitious, highachieving leaders equipped to
conquer the challenges of their
aspirations.
DECA’s Guiding Principles
• Community Oriented
– Recognizing the benefit of service
and responsibility to the community,
DECA members continually impact
and improve their local and broader
communities.
DECA’s Guiding Principles
• Professionally Responsible
– DECA members are poised
professionals with ethics, integrity
and high standards.
DECA’s Guiding Principles
• Experienced Leaders
– DECA members are empowered
through experience to provide
effective leadership through goal
setting, consensus building and
project implementation.
What does DECA do?
• Integrates into classroom instruction
• Applies classroom learning to
DECA’s competitive events program
• Connects to business
• Promotes competition, free
enterprise, and entrepreneurship
What does DECA do?
• DECA enhances the preparation for
college and careers by providing cocurricular programs that integrate into
classroom instruction.
DECA is Co-Curricular
• DECA is a co-curricular organization NOT
an extra-curricular activity - this means that
DECA activities are directly related to
classroom instruction.
• DECA has more than 215,000 high school
members participating through 3,500
chapters in all 50 states Guam, Puerto
Rico, District of Columbia and 8 countries.
Frameworks 1.1
History and Growth of DECA
• DECA began during the period between 1937
and 1942 and was primarily referred to as D.E.
Clubs
• These initial Clubs were formed primarily
because students who were enrolled in D.E.
classes were working after school and did
not have time to participate in extra-curricular
activities such as athletics - so they formed
their own organization.
History and Growth of DECA
• DECA was officially founded in 1946 at the National
level.
This photograph is from one of the early National DECA meetings.
History and Growth of DECA
• The Gresham DECA Chapter was officially chartered in
?.
• Would love some help to find the history of this at GHS
Organization of National DECA
• Oregon was one of the first # charter states
that founded DECA in ?.
• There are over 3,500 high school DECA
chapters across the nation and the world.
• DECA has two primary divisions: high
school and collegiate.
• The collegiate division has more than
15,000 members in 275 chapters in 36
states and Canada.
Organization of National DECA
• The permanent home
for National DECA
was constructed in
1975 at 1908
Association Drive in
Reston, Virginia.
Organization of National DECA
• DECA, Incorporated
- This group of people consists of the
adults who are responsible for the
student program. They are the state
advisors.
Organization of National DECA
• DECA Board of Directors
- This term refers to
the 15 members
who are elected or
appointed by
DECA, Inc. to set
policy for national
DECA.
Organization of National DECA
• National Advisory Board
- This group consists of representatives of
donor companies who lend financial
support to DECA. They serve in an
advisory capacity to DECA, Inc.
Organization of National DECA
• The National
DECA Publication
is “DECA Direct”
• The national
publication website
is
www.DECADirect.org
Organization of National DECA
• Paul A. Wardinski
is the Executive
Director for
National DECA.
Organization of National DECA
Harrison DECA members Daniel, Christian,
and Landon meet Paul Wardinski.
Organization of National DECA
DECA Has Four (4) Regions:
1. Western Region
2. Central Region
3. North Atlantic Region
4. Southern Region
DECA Facts and Information
The DECA Theme Changes Each Year
Our Theme for 2016-17
DECA Facts and Information
Watch the New DECA Membership Video
Video: DECA Membership Video 2016-17
DECA Facts and Information
• The DECA Code of Ethics
- A list of statements outlining the
moral and ethical standards that all
DECA members should be willing to
adhere to.
The DECA Code of Ethics
As a DECA Member:
I will be sincere and honest.
I will accept each task with confidence in my ability to perform
my own work at a high standard.
I will strive with the guidance of my family, teachers, advisors,
business persons, and my own initiative, to do my best in
making my community, state, and nation a better place to live.
I will strive to develop a cooperative attitude and will exercise tact
and respect for other individuals.
I will be steadfast in my beliefs and in my responsibilities as a
citizen.
I will demonstrate good sportsmanship in competition by being
modest in victory and gracious in defeat.
DECA Facts and Information
• Oregon DECA
– Brycen Woodley is the Oregon State
DECA Advisor.
– He is a nationally recognized trainer
and speaker for CTSO. Brycen began
his career with DECA as a student
member and later served as DECA
National President.
DECA Facts and Information
DECA Fall Leadership
Conference
November 6-7, 2016
Bend, Oregon
DECA Facts and Information
International Career
Development Conference
April 25-30, 2017
Anaheim, California
DECA Facts and Information
Anaheim, CA - April 25-30, 2017
Photos 2016 ICDC - Nashville
Photos 2015 ICDC - Orlando
Photos 2014 ICDC - Atlanta
Photos 2013 ICDC - Anaheim
DECA Facts and Information
State DECA Competition
DECA State Career Development Conference
Jantzen Beach Red Lion
Portland, OR
Feb. 19-21, 2017
DECA Facts and Information
DECA Facts and Information
DECA Competitive Events
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Principles of Business Administration Events
Management Team Decision Making Events
Individual Series Events
Business Operations Research Events
Chapter Team Events
Business Management &Entrepreneurship
Events
• Marketing Representative Events
• Online Events
• Special Activities
Over $ 40,000 awarded to
competition winners
Principles of Business
Administration Events
• Principles of Business Management and
Administration
• Principles of Finance
• Principles of Hospitality and Tourism
• Principles of Marketing
These events require that students complete the written exam from the
Business Administration Core and make a presentation to the judges.
Students have 10 minutes to prep before seeing the judges.
Management Team Decision Making
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Business Law and Ethics Team
Buying and Merchandising Team
Financial Services Management Team
Hospitality Services Management Team
Marketing Communications Team
Sports and Entertainment Marketing Management
Team
• Travel and Tourism Marketing Management Team
These events require that two students work as a team to solve a case
study. The students have 30 minutes to collaborate and prep before
seeing the judges. Students will also take a written exam.
Individual Series Events
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Accounting Applications
Apparel & Accessories Marketing
Automotive Services Marketing
Business Finance
Business Services Marketing
Food Marketing
Hotel & Lodging Management
Human Resources Management
Marketing Management
Quick Service Restaurant Management
Restaurant and Food Service Management
Retail Merchandising
Sports and Entertainment Marketing
Students work independently with 10 minutes of prep
time before seeing the judges. A written exam is also
required.
DECA Offers Scholarships
Over $250,000 Awarded Last Year to
National DECA Members
Annual DECA Banquet 2017
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State competition winners recognized.
Employers recognized.
Scholarships awarded.
Program completers recognized.
Gresham High School
? Do you want this to take place?
Annual DECA Banquet 2017
• A program completer in Marketing
– In process of working with MHCC for this
info
– Completed both semesters of the
Marketing Class (1 Credit)
– Completed Intro to Business (.5)
– Completed Entrepreneurship 1 & 2 (1
credit)
– Program completers receive a medallion.
Annual DECA Banquet 2017
• DECA Honor Stole for Graduation
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Participated at the State DECA Competition.
Completed 2 DECA activities or projects.
Application returned and fee to Mrs. Nelson.
DECA honor students will receive a white stole
to be worn at graduation. (will verify stole or
cord)
In order to participate in any
DECA activities you must pay
your DECA dues!
$20 due October 3
Students enrolled in the Marketing class
this is optional but DECA is great to have
on your resume and job applications!
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