Transcript your “value proposition”

Marketing Plan
Develop a Marketing Plan

Know and understand your customers

Communicate your value proposition

Take an integrated approach

Build a relationship with your customers

Brand your business & products/services

Allocate sufficient funds!

Use “guerilla marketing” methods
GreenBizz Project
Digital Safari Institute
Know Your Business
 Company
 Key
Image
Messages
 Experience/Promise
 Consistency/Trust
 Audience
GreenBizz Project
Digital Safari Institute
Know Your Customers

What’s the problem?
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What’s your solution? Product/Service
– Ask “Why should I care?”
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Why is your product/service better?
– Better, faster, cheaper?

What is your “sustainable market advantage”
… your “value proposition”

Understand your customer’s buying decision process
GreenBizz Project
Digital Safari Institute
Know Your Goals
Increase:
1. The number of customers
2. The average transaction amount
3. The frequency of repurchase


Collect the right data
Evaluate your results!
GreenBizz Project
Digital Safari Institute
Know Your Goals
Examples:
1. Increase total sales by 20%
2. Increase gross margin to
more than 25%
3. Increase share of (product) sales to
65% of total
GreenBizz Project
Digital Safari Institute
Go For It!