Transcript Ensemble Japan Option 1

Mobile Marketing Solutions
Ver．1.5
ダブルクリック株式会社
事業開発部
〒150-0002 東京都渋谷区渋谷3-25-18 渋谷ガーデンフロント11F
TEL 03-6418-3860 FAX 03-6418-3879
Email [email protected]
1
Company overview
DoubleClick Japan Inc.
http://www.doubleclick.ne.jp
Formed 1st September 1997
advertising
Major Shareholders include :
•
•
•
•
•
Transcosmos Inc.
NTT
Densu
Impress
DoubleClick Inc.
email
We Make Marketing Work Better
2
DoubleClick e-marketing solutions
Email Marketing
Ad serving
ASP solution
Tracking for user’s actions after receiving mail.
Fully featured Digital Advertising and management
delivery system.
Advertising delivery and management.
Targeted to the publishing industry.
Mobile Marketing solution
Full suite of marketing tools for the mobile phone.
Site creation, promotion, analytics, mailing and data
mining.
Supporting the complete
marketing cycle.
Support for full email marketing
High speed mail delivery
Advanced feed-back analytics package.
Website analytics
Popular US analytics solution.
Full, flexible web analytics package.
ASP solution.
3
4
特
Full suite of Mobile Marketing tools.
ASP / Server install versions
徴
Analysis of user activity for effective re-marketing。
Graphical interface that make the system easy to use.
MobileMK provides the tools to create contents; launch mobile promotions; and measure the effect of mobile advertisements with reach and access analysis.
The system automatically creates a user database which can be filtered and used as the basis of future promotions.
Wizards for creating 3 carrier safe, rich
Mobile sites.
Create and launch blank mail, QR code,
mailnews, and mobile-stick promotions
Site and Form
creation
Promotion
Customer
DB
Research mail,
mail news delivery
Mail news and research mail delivery
system and analysis.
Analytics
Site access statistics, detailed and summary
views.
5
■
Promotional tools
Blank mail
QRコードプロモーション
QR code
Mail news
Banner code
Effectiveness measurement
Blank mail creation screens
Tailor promotions to attract more revenue generating users
QR code is a trademark of Densu Corporation.
6
■
Access analytics
Promotion
Mobile Ad
Graphical display
Analysis and effectiveness
measurement
Mail news
Data for analysis and effectiveness
measurement
・Access count
・Page view count
・Length of time of access
・Daily access
・Access by day of the week
・Promotion statistics
・Research statistics
・User statistics
・Group statistics
・Carrier statistics
・Model statistics
・Screen resolution
・Other
Analytics module
Decide strategy based on analytics
7
■
Contents creation
Page design screen.
Site layout
・Automatic contents creation and delivery for 3 carrier.
・Creation of forms and rich contents.
・Simple and easy to use.
Pages are automatically served and analyzed as soon as they are published.
8
■
User management
Mail server function
顧客ＤＢの分析
■User management
・Confirm user status ( blocked, active, reserved )
メールサーバーよりメール配信
・Manage individual
user mail settings
User DB list view。
■User group
Addresses can be filtered into groups, these groups can
then be used to send targeted promotions to specific
users.
Target
segmentation
Customer
DB analysis
Send mail
Add, delete, change status of email addresses.
Targeted mails can be delivered based on previous analytics results.
9
The End
10