Transcript Industry resource: Will it Blend

The Brief
•
Develop a range of three smoothie products and a marketing plan
for for the 12-18 year old market
•
Smoothies must be:
– Healthy: use fresh fruit or vegetables and natural ingredients
– Make sense as a range of three, offer a choice
– Taste great!
– Easily made in a coffee bar with a blender
•
We also need:
– Names for the products that will appeal to the target market
– Recipe cards using easy to follow instructions for baristas
– Nutritional information (we’ll provide an easy to use calculator for
this)
Your Presentation
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You’ll work on the products and concept over the next few weeks
before coming to Matthew Algie in February to present your product
idea to our development team
•
You’ll need to divide into groups:
– Development (develop great tasting smoothies that fit the brief)
– Marketing (create a marketing strategy for café’s as to why they
should take your smoothies and what the proposition is to young
consumers)
– Technical (working with Development you’ll calculate the nutritional
values and develop the final recipe cards with Marketing)
– Commercial Operations (you’ll find out where we can buy
ingredients from and what the costs are, you’ll also help Marketing
with cost info on the to look at cost / margin / selling price)