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MAJOR GENERAL G S ROBISON
ROYAL MARINES
• Introduction
• The Context
• The Problem
• Campaign Planning
• The Challenges
• Conclusion
What is the Context?
Context
National or International
Policy Context
Chairman and Sports
Board Strategy
CEO/Manager
Clubs / Teams / Athletes
Context
National or International
Policy
Government / MOD
Strategic Guidance
Chairman and Sports
Board Strategy
Military Strategic Level
CEO/Manager
Military Operational
Level
Clubs / Teams / Athletes
Military Tactical Level
What is the Problem?
Schematic Campaign
Plan
Training
Facilities
End
State
Competition
Media and
Marketing
Factors
• International
influences
•Governing bodies
• National strategy
• Funding
• Facilities
• Media and Marketing
• Competitions
• Equipment
• Staff
• Coaches
• Officials
Campaign Planning
Concepts
Campaign Planning
Concepts
• End State
• Lines of Operation
• Decisive Points
• Sequencing and Phases
Campaign Planning
Concepts
• End State
Campaign Planning
Concepts
• End State
• Lines of Operation
Lines of Operation
• Training
• Facilities
• Competition
• Media and Marketing
Campaign Planning
Concepts
• End State
• Lines of Operation
• Decisive Points
Training Line of Operation
Decisive Points
1
2
3
4
5
1. Briefing and Training your coaches
2. Qualification of your coaches
3. Weekly training for your teams or athletes
4. Pre-competition training camp
5. Achievement of qualification times for major competition
Campaign Planning
Concepts
• End State
• Lines of Operation
• Decisive Points
• Sequencing and Phases
Schematic Campaign
Plan
Schematic Campaign
Plan
End
State
Schematic Campaign
Plan
Training
Facilities
End
State
Competition
Media and
Marketing
Schematic Campaign
Plan
Training
Facilities
End
State
Competition
Media and
Marketing
Schematic Campaign
Plan
Training
Facilities
End
State
Competition
Media and
Marketing
Schematic Campaign
Plan
Training
Facilities
End
State
Competition
Media and
Marketing
Schematic Campaign
Plan
Training
Facilities
End
State
Competition
Media and
Marketing
Phase 1
Phase 2
Phase 3
Contingency Planning
Contingency Planning
Branches
Branches are options within a particular phase,
available to the commander to anticipate
opportunities or reverses, and provide him with
the flexibility to retain the initiative.
Contingency Planning
Sequels
Sequels provide options for the next phase. One
of the sequels to the current phase may simply be
the next pre-planned phase. However, to ensure
that the phased campaign can proceed even in the
face of setbacks, prudent planners will prepare
several options for subsequent and other phases.
Thus, once a sequel is chosen and undertaken it
will become the next phase in the campaign.
Main Effort
Assessing Risk
DELEGATE
The Challenges You Face
RESPONSIVE
TO SETBACKS
Conclusion
Training
Facilities
End
State
Competition
Media and
Marketing
Phase 1
Phase 2
Phase 3