Transcript Marketing

Marketing, Public Relations, Community Relations -DRAFT
Communications
College
District
Maintain regular
communications with the
District Public Relations Office
& the Board of Trustees
Maintain close contact with
college Presidents & college
marketing staff & the Board to
circulate information about
upcoming events/ projects/
new educational initiatives &
general news
Maintain regular
communications with college
staff, faculty & students
Marketing
Public Relations
Support District-wide
marketing programs
Support colleges' marketing &
public relations campaigns
Create & maintain a dynamic
web-site
Create & maintain a dynamic
District web site with
appropriate links
Promote all on-campus
events & community
presentations through public
relations & advertising
campaigns
Develop & implement a
facilities marketing program to
the entertainment &
commercial industries
Produce timely information
pieces to the communityincluding class schedules,
partnerships
Secure media opportunitiesradio, television, cable,
newspapers
Create college-specific
collateral for presentations
Arrange for & establish
collateral for meetings with
editorial boards
Set up presentations to
community & business groups
Coordinate & establish
collateral for meetings with
key legislators
= input or influence
Produce & distribute a districtwide quarterly newsletter
Distribute timely e-mail
messages and/or flyers, as
appropriate, to all District
employees
Create a dynamic
presentation video to show
future supporters
Future
A coordinated marketing
campaign between the district
& the colleges that highlights
the colleges’ individuality