Transcript Marketing
Marketing
and
You!
What is Marketing?
Making Money
By Keeping
Customers Happy!
Marketing at Cox – 4R’s Mantra!
Resourceful
Taking
Rigorous
Courses
From
Reputed
Students
Faculty
To Obtain
Rewarding
Careers
Rigorous Marketing Courses
Foundational (4) + Functional (2) + Topics (3)
• Marketing
Mgmt
• Advanced
Product &
Brand Management
• Consumer Behavior • Advanced Pricing
Management
• Customer Insights &
Market Intelligence • Advanced
Communication Mgmt
• Marketing Mgmt
• Advanced Sales &
Implementation
Distribution Mgmt
Reputed Faculty
Cox School MBA Faculty rank among Top
20 in the nation in student satisfaction.
Cox Marketing Department contributes in
a big way with Stellar Teachers!
Roger A. Kerin
Harold C. Simmons Distinguished Professor of Marketing
Author of the best selling Marketing textbook in the world.
Book translated into nine languages including in Mandarin,
Spanish, Thai
Author of Six other books on marketing and Prolific case writer
Forty years industry/consulting experience for a number of
companies
35 years teaching experience at SMU
Courses taught: Marketing Management, Product and Brand
Management.
Who’s Who Among America’s Teachers
Bill Dillon
Senior Associate Dean and Herman W. Lay Professor
of Marketing and Statistics
Author of several text books
30 years teaching experience at SMU
Hot course taught – Understanding What Customers Value
Won numerous teaching and research awards
Active consultant in the area of marketing analytics
Rewarding Careers
Recruiters
•
•
•
Richards Group
Omnicom Advertising
Theladders.com
Recruiters
•
•
•
•
Frito Lay
Dr. Pepper/Snapple
Heely’s
Kimberly Clark
Marketing Analyst / Consultant
Recruiters
• Chase Bank
• Deloitte Consulting
• Bain and Company
Recruiters
• J C Penney
• CVS Pharmacy
• Neiman Marcus
Other News
SMU
Cox has the JC Penney Center for
Retail Excellence – For training students in
careers in retailing.
Dallas has the largest per capita square
foot of retail space.
So, great retail career opportunities.
Recruiters
• Texas Instrument
• Ericsson
• Hart Food
Fortune 500 CEOs
Initial training in the area of
Marketing:
31%