Transcript Marketing

Marketing
and
You!
What is Marketing?
Making Money
By Keeping
Customers Happy!
Marketing at Cox – 4R’s Mantra!
Resourceful

Taking
Rigorous

Courses
From
Reputed

Students
Faculty
To Obtain
Rewarding
Careers
Rigorous Marketing Courses
Foundational (4) + Functional (2) + Topics (3)
• Marketing
Mgmt
• Advanced
Product &
Brand Management
• Consumer Behavior • Advanced Pricing
Management
• Customer Insights &
Market Intelligence • Advanced
Communication Mgmt
• Marketing Mgmt
• Advanced Sales &
Implementation
Distribution Mgmt
Reputed Faculty
Cox School MBA Faculty rank among Top
20 in the nation in student satisfaction.
Cox Marketing Department contributes in
a big way with Stellar Teachers!
Roger A. Kerin
Harold C. Simmons Distinguished Professor of Marketing
Author of the best selling Marketing textbook in the world.
Book translated into nine languages including in Mandarin,
Spanish, Thai
Author of Six other books on marketing and Prolific case writer
Forty years industry/consulting experience for a number of
companies
35 years teaching experience at SMU
Courses taught: Marketing Management, Product and Brand
Management.
Who’s Who Among America’s Teachers
Bill Dillon
Senior Associate Dean and Herman W. Lay Professor
of Marketing and Statistics
Author of several text books
30 years teaching experience at SMU
Hot course taught – Understanding What Customers Value
Won numerous teaching and research awards
Active consultant in the area of marketing analytics
Rewarding Careers
Recruiters
•
•
•
Richards Group
Omnicom Advertising
Theladders.com
Recruiters
•
•
•
•
Frito Lay
Dr. Pepper/Snapple
Heely’s
Kimberly Clark
Marketing Analyst / Consultant
Recruiters
• Chase Bank
• Deloitte Consulting
• Bain and Company
Recruiters
• J C Penney
• CVS Pharmacy
• Neiman Marcus
Other News
 SMU
Cox has the JC Penney Center for
Retail Excellence – For training students in
careers in retailing.
 Dallas has the largest per capita square
foot of retail space.
 So, great retail career opportunities.
Recruiters
• Texas Instrument
• Ericsson
• Hart Food
Fortune 500 CEOs
Initial training in the area of
Marketing:
31%