Transcript Workshop Evaluation

Pre/Post-Workshop Evaluations
Team of Specialists on Forest Products Markets and Marketing
Annual Meeting – Geneva
October 2, 2006
Richard Vlosky
Why Conduct Pre & Post
Workshop Assessments ?
•
•
•
•
•
Identify participant expectations
Compare expectations vs. outcomes
Metrics for content delivery success
Compare workshop audiences
Improvements for the future
Which Workshop Did We Evaluate ?
“Forest Products Marketing—from Principles to Practice”
• Multi-national capacity building workshop for the Balkan
region countries
• Novi Sad, Serbia and Montenegro - April 2006
• Coordinated by ToS team member Dr. Branko Glavonjic
• 21 participants + speakers/coordinators
Sponsors
Austrian
Government
Participants from:
– Albania
– Bosnia and Herzegovina
– Croatia
– The FYR of Macedonia
– Romania
– Serbia and Montenegro
Participant Expectations
•
•
•
•
•
•
•
•
•
•
•
•
Balkan countries markets
Case studies
Current situation in European
Demand trends in EU and US
Fundamentals of markets and marketing
Gain wider knowledge about marketing at all levels
Get a regional perspective
How to become part of world market
Market information for private forest owners
Marketing in state companies
Marketing strategies - national and company levels
Marketing tools to help to fix company problems
Participant Expectations
•
•
•
•
•
•
•
•
•
•
Meet people, new contacts, network
Methodology of marketing research
New business, new markets
Organizing of promotion campaigns
Strategies to position my country in the wood industry
The 4 Ps of marketing
Trading and marketing
Understand experiences in other countries
Ways to promote wood products
Wood and non-wood forest products
67% said the workshop met their expectations
Results for Matched Pre-post Responses
(n=15)
1=Not knowledgeable at all
2=Somewhat knowledgeable
3=Very knowledgeable
What is your current level of knowledge about
Forest Products Markets in:
Mean/Pre
Mean/Post
Sig.
Balkans
2.4
2.6
0.43
European Union
2.3
2.5
0.34
North America
1.4
1.9
0.04
Results for Matched Pre-post Responses
(n=15)
1 = Not familiar at all
2 = Somewhat familiar
3 = Very familiar
Familiarity with marketing concepts
Mean/Pre
Mean/Post
Sig.
Pricing
2.5
2.3
0.57
Distribution
2.3
2.5
0.32
Advertising
2.3
2.5
0.29
Promotion
2.1
2.5
0.26
Products
2.7
2.9
0.13
Channels
2.2
2.7
0.06
Results for Matched Pre-post Responses
(n=15)
1 = Not familiar at all
2 = Somewhat familiar
3 = Very familiar
Familiarity with marketing concepts
Mean/Pre Mean/Post Sig.
eBusiness (Internet Mktg.)
2.2
2.4
0.48
Customer Relationship Mgt.
1.9
1.9
0.79
Marketing Information Sys.
2.1
2.3
0.64
Organizational Behavior
2.2
2.2
1.00
Results for Matched Pre-post Responses
(n=15)
1. Not experienced at all
2. Somewhat experienced
3. Very experienced
What is your experience with:
Short-term
Tactical Planning
Long-term
Strategic Planning
Mean/Pre
Mean/Post
Sig.
2.5
2.3
0.57
2.3
2.5
0.32
Where to Next?
• Croatia (December 2006)?
• Moscow, Russia (2007)?
• ???
Questions??
Comments??
Suggestions??