Transcript Final_project

Questionnaires
Analysis
Marketing Share of Lam Soon
Group
• Lam Soon Group is
having about 46% of
the marking share
• Hop Hing Oil & Fats
Limited is having
about 38% of
marketing share
Marketing Share
Brands
Under Hop
Hing
38%
Other Brands
16%
Brands
Under Lam
Soon Group
46%
Fig.1
Marketing Share of Lam Soon
Group
• 38% of interviewees
Knife are choosing
Knife
• 34% of interviewees
like to choose Lion &
Globe
• 28% like to try other
edible oil brands
Brands of Edible Oil Purchase most in the
last 3 months
Lion & Globe
34%
Knife
38%
Red-lantern
7%
Others
10%
Tripod
5%
Mazola
4%
Camel
2%
Fig.2
Reasons for Interviewees
Choosing the Brand
Knife
• Brand-name effect
• Discount offer
• Selling price
• Quality performance
Reasons for Interviewees
Choosing the Brand
Red-lantern
• Selling price
• Discount offer
Conclusion
• Marketing positioning & targeting of the
brand implemented are greatly successful
Relationship Between Brands Name
and Interviewees Income Level
•
•
•
•
$5000 or below to $9999 : Lower Income
$10000 to $19999 : Middle Income
$20000 to $25000 or above : Higher Income
Interviewees choose Knife and Lion & Globe
come from middle and higher income group
• Other brands such as First Choice and Unicorn
concentrate on lower income group
• Knife : Middle and higher income
• Red Lantern : lower and middle-income
Level of Place Significant of Edible
Oil on The Shelf in Supermarket
• Knife : Displayed on the shelves in the
supermarket is significant
• Red Lantern : Placed normally on the shelf
Conclusion
• Lam Soon concerns more about on Knife
than Red Lantern relatively