Transcript The Future of Internet Fundraising & Mobile Philanthropy

It’s Time to Fund Your Cause!
Rick Reese
YTB Director
719-217-4825
Table of Contents
• Internet Fundraising
o Shop & Book Travel Online
• SMS Text Mobile Marketing
o Mobile Philanthropy
Environmental
Educational
Religious
Social
Medical
Internet
Fundraising
YTB Travel & E-commerce Business Website
Internet Fundraising E-Commerce Model
Develop Marketing
Campaign
Organization receives funds
paid by third party vendors
Supporters visit organization’s
Travel & Retail site to make
online purchases
Organization’s booking engine
provides competitive online rates
Getting Paid to Do
What We Already Do
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Clothes & Shoes
Groceries
Holiday Shopping
Eating Out
Entertainment
Children Toys & Gifts
Hobbies & Passions
House Supplies
Cell Phones
Car, Motorcycle Parts
Supplies
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Home Projects
Music/Media Downloads
Pharmacy
Satellite TV
Personal Care
Pets Supplies
School Books & Supplies
Vacation & Travel
Movie & Event Tickets
Specialty Stores
Shop, Save, Share, & Earn!
Your Name Here
Organization’s
Travel Site
Provides access to
the travel industry
Your Organization
earns 60% of the
commission
for travel
booked on
your site.
Welcome to The Future of Online
Distribution of Goods & Services
Shop Over 800 Stores Online!
A “One Stop Shop” On The Internet
Passive Internet
Fundraiser
Your organization earns commissions when members and
supporters shop or book travel online
• 50 Shoppers generate $10 commission a month
Raise $500 per month
• 100 Shoppers generate $10 commission a month
•
Raise $1,000 per month
• 1000 Shoppers generate $10 commission a month
Raise $10,000 per month
YTB Travel & E-commerce Program
• Purchase Personalized Travel & E-commerce Website
• $200 to join, $50 a month (Hosting Fee beginning
in your 2nd month)
• Access to billions of dollars worth of inventory
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The same hotels
The same planes
The same cruise lines
The same stores (over 800 retailers)
• All available 24 hours a day, 365 days a year
• Receive 60% of the commission paid to YTB
Turn Fun into Fortune!
YTB Program Benefits
•
Generate funds from existing network of members & supporters.
•
Get paid for performance and productivity…no glass ceiling on earnings.
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Low participation rate still produces significant revenue.
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Trackable commissions for online shopping and travel bookings.
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Online purchases and changes are handled directly with the vendors.
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Non-contractual. No Long-term Commitment.
Next Step – Get Started Today
• Step 1: Set Up Organization
o Activate Travel & E-commerce Program
• Step 2: Marketing & Campaign Awarness
o Get the Word Out to Members & Supporters
It is time to fund your CAUSE!
Website
Activation
Key Milestones
1. Site Activation Meeting
- Typically check box for “Travel Program” Only
- Use Organization’s FEIN
- Organization’s Name: PRIMARY/SECONDARY - Point of Contact
2. Webmaster Meeting to Add “LINKS” to Org’s Website
3. Website Walkthru for Key People
- Person who does buying, track funds, campaign manager, PTA, etc.
4. Marketing Meeting to Brainstorm, “How to Get the Word Out”
Marketing Campaign
http://www.ytbassociations.com/resources/marketing/home.html
Mobile Marketing
Fundraising
Why Mobile
•
98% Reach Rate
•
Response Rates: Average 17-30% when done properly
•
Consumer Demand for mobile solutions is dictating the need for fast,
to-the-point communications
•
Frequency: low cost of mobile will enable nonprofit to promote both
lower dollar and higher dollar contributions more frequently
•
Cost: unit cost to reach between .05-.08
•
Longevity of accurate information: Cell phone numbers rarely
change
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Participation: Engaging current clients with a purpose that is relevant
to them NOW, will enable you to engage them LATER
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No spamming issues
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Social Media: Z Mobile text messages can be posted to Facebook
and/or Twitter accounts quickly and easily
Mobile Fundraising Campaign
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Growing number of people using their cellphones
Reaching target audience and producing 17-30% response rates
Databases are automatically captured and require no manual input
Send future campaign requests & drip messages
to
Give
58203
Advertising / Sign Example
Donors text in
Welcome
to
“We Help”
Click to
Donate $5
Text immediately
sent to Donor’s Cell
Micro Philanthropy
Micro Philanthropy
• Smaller, more direct interaction between "helpers" and "doers."
• Summed up as "Getting small in a big way."
• The key to a successful approach to Micro Philanthropy is the ability to
deal with a large number of small interactions efficiently.
• Fundraising Approach
• Internet (“Donate” Buttons, etc)
• E-mails
• Social Media (FB, Twitter, etc)
• Mobile Marketing (SMS Text, etc)
64%
62%
42%
6%
Source: nonprofit research collaborative.org
• YTB’s Z Mobile Marketing Solution represents a tremendous, low cost
fundraising opportunity for nonprofit organizations
Campaign Success Factors
Internet Fundraising & Mobile Philanthropy
• Buy in from the top
• Staff awareness & training
• Marketing campaign
• Proper signage – Call to Action
• Media integration – add to existing media
investments and vehicles
• Proper incentive
• Proper Timing
The Wrap
It’s Time To Fund Your Vision!
o Contact Information:
Rick Reese, YTB Director
719-217-4825
[email protected]
Cash Back & 60% Commission Examples
Foot Locker Example
Computer Sale Example
Product Purchased: $121
Cash Back 5 %:
$6
ZamZuu commission 5%:
$6
*Override 60%:
$3.6
Home-Project Example
Product Purchased:
$10,000
Cash Back 2.5%:
$250
ZamZuu commission 2.5%:
$250
*Override 60%:
$150
Product Purchased:
Cash Back 5%:
ZamZuu commission 5%:
*Override 60%:
$2000
$100
$100
$60
Group Buying Power Example
Group= 2000
Monthly Customer purchase: $100
Product Purchased: $200,000
Cash Back 5%:
$10,000
ZamZuu Commission 5%: $10,000
*Override 60%: $6,000
*Site Owner Override –
60%
(*w/ Internet Business Center Ownership)
Note: Commissions & Overides are paid on 25th of each
month after the product has been purchased. Checks will
be sent out when account is greater $10.