Transcript Classroom Fantasy Football Sports Marketing & Fantasy Football

Classroom
Fantasy
Football
Sports Marketing &
Fantasy Football Project
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Sports & Entertainment Marketing students will use
Fantasy Football as a tool for learning and
applying sports marketing concepts
Students will develop their own fantasy football
franchise and apply marketing strategies to their
franchise
Students will work in groups of 5-6 students per
group to complete assignments
Students will be assessed based on the following
Teamwork/collaboration; group project
assessments; individual written assessments
(Directly linked to CTE competencies)
Developing the Product: The Draft
 http://www.youtube.com/watch?v=fqsi2s
-CU8o (View You Tube site –example of
commercials developed for Fantasy
Football.
 Students divide into groups to develop
fantasy football franchise
 Review handout and instructions for Team
Projects
 Review handouts for Project #1
 Live Draft