Transcript The Marketing Mix

The Marketing
Mix
The Marketing Mix
The 5 P’s of Marketing
People
Promotion
Product
Price
Place
The 5 P’s
• People – the target market
• Product – what is the product – (name, packaging)
• Price – what customers are willing and able to pay
• Place – where is it sold and how it gets there
• Promotion – how is the product marketed
Product
• Core Product: main product
o Example: your football team, sports event, movie, stage
show, book
• Ancillary Product: product related to
or created from core product
o Example: team t-shirt, amusement-park ride based on
movie
Marketing Mix Activity
• Develop for your fantasy football
franchise
• Remember that all decisions are
centered around the target market.
Identify the core product
Determine an ancillary product
Describe where the products will be sold (distributed)
Determine the consumer price for each product (core and
ancillary)
o Determine how and where the product will be promoted
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