Transcript Marketing Proposal

Stephanie Crawford, e-PRO, Realtor
Internet Facts and Figures
Stephanie Crawford
•
Most Agents Only Market “TO” Home Sellers
I Market “FOR” Home Sellers
•
Most Agents merely “POST” your listing
I “HOST” your home to the largest audience
of home buyers online
Your Home Deserves
Featured Marketing on REALTOR.com®
The Importance of Online Marketing
• Home buyers use the Internet to search for a home more
than any other media.
• Home buyers say the two most important features are
photos and detailed descriptions.
• Buyers are nearly 5 times more likely to find the home they
purchase online rather than in the newspaper.*
Why I Market Properties Online
More consumers are searching online*
74%
77%
80%
2005
2006
Internet
71%
41%
37%
18%
2%
1995
1997
1999
2001
2003
2004
* Source: The 2002-2006 NAR Profile of Home
Buyers and Sellers
I Will Market Your Home on
These Web Sites
*Subject to change
Consumers Spend More Time on
REALTOR.com®
Percent of Time Spent Searching on
Comparable Real Estate Aggregation Sites*
*Net Ratings – based on reporting of the time online users spent during Sept 2006 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages .
More Consumers Search
REALTOR.com®
Total Unique Users Per Month
REALTOR.com®
6,207,000
Home Gain
3,784,000
Yahoo! Real Estate
2,318,000
Homes.com
1,434,000
LivingChoices.com
948,000
Zip Realty
981,000
For Sale By Owner
808,000
RealEstate.com
758,000
0
1,000,000
2,000,000
Source: Media Metrix average for 2006 for select real estate aggregation sites
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
How would you like
your home marketed?
Print
Comprehensive content includes
customized home description,
multiple photos, and interactive
consumer contact opportunities
which enable us to provide your
home with the exposure it deserves.
Online
How I will market your home online?
I am a Local Specialist Online
Home buyers will see your home on VillageRealEstate.com
and my personal Web site at NestingInNashville.com
Your home will also be featured on Realtracs.com and every
site the features IDX exchange of information.
I Will Showcase Your Home
on REALTOR.com®
By listing with me, your home will be on
REALTOR.com®. The door will be
opened to millions of online consumers
actively looking to purchase.
Benefits:
• I will add what consumers
want most - photos
• I will create a custom
property description
• Buyers can inquire about your
home 24/7 via email, phone or
fax
I Will Feature Your Home First
Featured Homes™ positions are limited in your market.
That is why I have secured space to ensure that your home gets
top local billing on the #1 real estate site – REALTOR.com®*
Featured Homes are seen 500% more often,
on average!**
Featured Homes™ ensures that your home
stands out at the top of the search page –
linking consumers directly to your property’s
details and my contact information.
Benefits:
• Differentiates your home in front of
millions of potential buyers.
• Attracts targeted home searches to your
property
Featuring Your Community on
REALTOR.com®
I hold one of a select few Featured Community positions to
Feature Your Community on the #1 Real Estate Site*
Benefits:
• I will connect your community to the
largest audience of home buyers online.
• I promote your community's lifestyle to
buyers searching in the community and
also neighboring communities.
• My investment to bring more awareness
and demand for your community sets my
marketing apart.
My investment in becoming one of a select few Featured Community on the #1 real estate site* helps
ensure that you are represented by one of America’s preeminent real estate marketers online.
* Media Metrix – reporting the average number of unique visitors to the site each month of 2006
Using the Featured CMA Marketing
System to Help Sell Homes For More
I am positioned on REALTOR.com® to present recent sales data
for your area directly from the REALTOR.com® Home Page,
the #1 Real Estate Site*
Benefits:
• I am seen as a trusted
professional in your market who
provides sales data, home
value reports and strategies on
how to make a home worth
more.
• Prospective buyers comparing
prices of listed properties using
the “What’s My Home Worth?”
may see your home on my
website
REALTOR.com®
Home Page
Requests include
consumers’ contact
information
Easy, anonymous
access
Positions you as
the Expert
Consumers
Consult to Make
Their Home
Worth More
Tracking Traffic to Your Home
I will show you how often
your home was “shown” on the
real estate site where more
potential buyers go to find a
home, REALTOR.com®
My Online Marketing Pledge
•
I will feature your home on the #1 real estate site* so it can be seen first and get as
much as 500%** more exposure
•
I will submit your property to multiple Web sites on the Internet including
REALTOR.com® with up to 25 multiple photos in marketing your property online
•
Each online listing will include detailed information about your property for buyers
to view
•
Each online listing will include detailed neighborhood information including
schools
•
Each site that features your property will include multiple ways to inquire about
your property
•
Inquires about your property will be responded to in a timely manner
-Stephanie Crawford