Transcript Slide 1 - Zan Monroe

2004 NAR
Technology
Impact Survey
Report
REALTORS® and Technology: The
2004 National Association of
REALTORS® Technology Impact
Survey
Technology savvy buyers
and sellers are more
likely to hire a
REALTOR®
Technology Products
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Typical REALTOR® spent in 2004
 $858 on technology products
 $254 on technology services
 $257 on technology training
97% own a personal computer
95% own a mobile phone
77% use digital cameras
40% use PDA
7% us GPS (Global Positioning Systems)
50% of agents who
closed at least 20
transactions last year use
a PDA
Use of Mobile Phone Features
Text Messaging
 Send/Receive Email
 Access Internet
 Taking Pictures
 Accessing MLS
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21%
14%
6%
4%
3%
The median phone bill is $80
Expenditures on Technology
Products
Personal computer
 Mobile Phone
 Digital Camera
 PDA
 GPS
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$1,431
$143
$368
$345
$577
What REALTORS® put on their
web site
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92% REALTOR® listings
70% Link to Real Estate Firm
63% Firms Listings
63% MLS Listings
56% Links to Schools/ Government info
53% Link to Mortgage Company
45% Link to Real Estate Service Providers
21% Appointment Schedule / Calendar
21% Virtual Tours of Listings
83% of REALTORS®
own their domain name
Web Sites where REALTOR®
place their listings
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82% REALTOR.COM
76% Local Realty Firm Web Site
50% Local REALTOR® Association Web Site
30% Franchiser’s Web Site
29% Broker IDX / Broker Reciprocity
24% Local Newspaper
20% Yahoo! Real Estate
20% Local Real Estate Magazine
8% Homegain
6% Broker VOW Web Site