Transcript Internet Marketing Presence

DickBetts.com
In The Beginning
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And then we moved to
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And Now Today
By 2012 65% of
all online searches
will be done with
Mobile Device
25% mobile web
users are mobile
only
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So What’s NAR saying about Today’s Consumer
Today's consumers have a great deal more information on homes
and the home buying and selling process than they had in the
past, thanks to the Internet. How will you work with these
empowered, savvy home buyers and sellers? (May 2007)
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My Opinion About the E-Consumer
I think the consumer is not looking for the #1 REALTOR® anymore.
More and more they are doing their homework before they pick up the
phone, send that email or opt in online; not by asking friends and family
alone, but by looking at the Agents digital footprint. They want us to
humanize our online marketing and businesses so they have a good
understanding of who we are before they pick up the phone.
Consumers who select a Real Estate Professional to sell a property are
going to start questioning the digital footprint the agent will create for the
property. With the National Association of REALTORS® stating 100%
of all homes viewed online, consumers should expect us to use the most
means to help sellers get the solutions they seek.
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Facts About the E-Consumer
• According to NAR 100% of Home Buyers and Sellers use the Internet
• The Average Consumer spends 4.8 Weeks doing Research BEFORE
Contacting an Agent
• Consumers Using the Internet Relocate an Average of 248 Miles
• 74% of Buyers who Searched Online Drove by or Looked at a Home
They Saw First Online before contacting an agent
• Agents Want to be the First Point of Contact “No More” as Consumers
Find the Internet as the Place to Find Information
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Lead Generation and Capture of Possible Clients
Verses
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Top 20 Real Estate Websites
The following report shows websites for the industry 'Business and Finance
- Real Estate', ranked by Visits for the week ending 8/17/2012.
1. Zillow
2. Trulia
3. Realtor.com6.59%
4. Yahoo Real Estate
5. Homes.com
6. MSN Real Estate
7. AOL Real Estate
8. Apartment Guide
9. Rent.com
10.Apartment.com
8.55%
7.06%
6.14%
3.33%
2.25%
1.84%
1.58%
1.37%
1.21%
Total of top 10 sites 39.92%
All these sites 1% or less
• RE/MAX Real Estate
• Rentals.com
• Weichert.com
• Apartments.com
• ForRent.com
• LoopNet
• Listingbook Services
• HotPads.com
According to Inman
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Goals
1. Creating an online presence is the most basic reason for
building a website. This means building a site that includes your
business information, highlights what makes you special, and
gives consumers a way to contact you.
2. Making your business stand out takes a more advanced
strategy. Maintaining a blog that portrays your thoughts and
insights can help your website stand out and help consumers better
understand your business.
3. A good business website can be used to capture potential
leads. As the site grows it becomes a community for customers
and potential consumers. Connect with potential consumers and
find a way to continue marketing to them. Your website can be the
elevator pitch and your connection the long sell.
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Four Elements of a Successful Web Presence
1.Web Site
2.The Blog
3.The Newsletter
4.Social Media Accounts
Web Site Plan
1.Identify your Audience(s)
2.What do you do
3.Why Should I Trust You
4.Content of value to your audience
5.Contact Info
6.Web site publishing Tool
7.Drive Traffic
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Themes
It’s the little things that make a difference.
Differentiate yourself from your competition.
Integrating technology into what you are
already doing.
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Make Sense
When selecting a Domain Name the most
important things to remember
It has to make sense
It should be memorable
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It’s the little things that
make a difference
Upper Case
Use Upper
and
Lower Case
and
Lower Case
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Internet Marketing Presence
firstnamelastname.com
FirstNameLastName.com
jimshead.com
JimShead.com
generhoads.com
GeneRhoads.com
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XXX - Rated
whorepresents.com
WhoRepresents.com
expertsexchange.com
ExpertsExchange.com
speedofart.com
SpeedOfArt.com
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XXX - Rated
gotahoe.com
GoTahoe.com
penisland.com
PenIsland.com
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• Conventional Side
• Internet Side
• Tie Them Together
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Understanding the
Miracle of the Internet
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Internet Hosting
•Domain Hosting
(MAKE SURE IT’S YOURS!)
•E-mail Hosting
•Web Site Hosting
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Domains:
Internet Addresses
• Top Level Domain
You.com
• Second Level Domain
You.com/Anything
• Third Level Domain
Listed.You.com
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Third Level Domain
Marketing
Website Marketing is Shotgun Marketing
Third Level Marketing is 22 caliber Marketing
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For Sale
Old Town Realty
(555) 444-4545
Visit Mary Doe’s Website at www.HomesInBoston.com
For More info:
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Scan Statistics
Technology
Location
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Internet Marketing
Presence
#1 Web Presence
http://CatchySlogan.com
#2 E-mail Presence
[email protected]
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E-mail
Host
AOL
E-mail Forwarding
[email protected]
New Temporary E-mail Address
[email protected]
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E-mail Account
Unlimited E-mail Addressing:
[email protected]
[email protected]
[email protected]
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Google Ranking
Relevance. When Google was founded, one key innovation was PageRank, a
technology that determined the “importance” of a webpage by looking at what other
pages link to it, as well as other data. Today we use more than 200 signals, including
PageRank, to order websites, and we update these algorithms on a weekly basis. For
example, we offer personalized search results based on your web history and location.
Comprehensiveness. Google indexes billions and billions of webpages, and our index
is roughly 100 million gigabytes. We continue investing to expand the
comprehensiveness of our services. In 2007 we introduced Universal Search, which
made search more comprehensive by integrating images, videos, news, books and more
into our main search results.
Freshness. In the early days, Googlebots crawled the web every three or four months,
which meant that the information you found on Google typically was out of date. Today
we’re continually crawling the web ensuring that you can find the latest news, blogs
and status updates minutes or even seconds after they’re posted. With Realtime Search,
we’re able to serve up breaking topics from a comprehensive set of sources just
moments after events occur.
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Organic Ranking
How Google ranks websites and how to improve your chances
of being found. Using more then one phrase or words to be
found.
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Blogs for Profit
Add Blogging to your
website
For all types of Business
www.Blogger.com
www.WordPress.com
Look locally for blog sites
in your community
www.LiveJournal.com
For Real Estate Related Business
www.ActiveRain.com
Check within your
industry for other blog
sites
www.Zolve.com
www.RealTown.com
www.Trulia.com
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Using Postlets.com
Local.com
craigslist
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Using Postlets to Create Electronic Flyer
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Analytics and Web Presence Driving Traffic to Your Site
1. Track number of visits to site
2. See where on the web the visits are coming from
3. See where in the country the visits are coming from
4. How long visitors are spending on site
5. How many pages are they viewing on each visit
6. Which pages are most popular
7. Track your efforts on Social Networking and Blogging
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Finally a REALTOR that Understands Facebook Marketing
Do you use Facebook to represent your seller?
Do you work with sellers to help you get exposure for listing?
Do you use Facebook to increase your CRM?
Are you using Facebook the proper way?
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2nd Largest Search Engine in the World!
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Dick Betts
[email protected]